Despite evidence that informational interventions can influence K-12 school choices, we know little about the mechanisms through which they work and the factors that produce heterogeneity in student responses. Through a school-level randomized controlled trial conducted in 473 New York City middle schools serving 115,000 eighth graders, we…

Drawing on interviews with 88 middle school counselors tasked with implementing New York City's high school choice policy, we show that counselors largely question the policy's legitimacy and the equity of the high school assignments it produces. By highlighting issues of transparency and procedural fairness that threaten counselors' acceptance of…

This study explored the outcome of academically dismissed students reinstated the semester following academic dismissal at a medium-size Midwestern University. Logistic regression was utilized to identify predictors that may assist academic administrators in making decisions regarding future reinstatement activities. The overall model correctly…

While benefits of college matriculation are well-established, the portal controlling access to higher education is the institutional application. The bulk of the college application process takes place during a student's senior or 12th-grade year; however, parents and caregivers of high school students need to know that the quest for college…

States that the process for college admissions has become stressful for students, families, and counselors. Discusses the process from different perspectives to determine if there are better ways to accomplish the steps involved. Examines issues of early decision, use of college rankings, making admission policies available on the web, helping…

Discusses 10 major responsibilities for admissions officers, including: seeing that specific goals have been estabilished; producing a written marketing plan; hiring a competent staff; managing the office and effective use of volunteers. (PG)

Northwestern University has started a marketing strategy to interest potential students, including a road show and direct mailings. (PG)

Details some general marketing principles that a college admissions officer could use: adjusting plans to a changing institutional environment; making consumer-oriented plans and policies; aligning institutional qualities with the market segment that seeks such qualities; developing materials to be mailed to prospective students; and using…

Author suggests 7 basic operating attitudes that an admissions officer or counselor should adopt. (Author/PG)

The writer believes that admissions staffs should play a greater part in institutional planning and communicating with students. (Editor/PG)

Offers general legal guidelines for extablishing procedures to facilitate minority enrollment in higher education. (EH)

A college-bound senior at a Chicago high school delivered this article at the Assembly Meeting of the Midwestern Regional College Board in Chicago. The article suggests ways in which admissions officers can make recruitment techniques more personal and geared to the needs of the students. (Author)

Argues that use of technology to market institutions and counsel students adds new dimensions to college recruitment practices. Predicts that emerging web technologies and their associated marketing theory will challenge the status quo and will add yet another dimension to the responsibilities of the admission professional. (Author/JDM)