As revenue uncertainties, an increased questioning of the value of higher education, and a decrease in the number of students graduating from high school have created a challenging landscape for higher education leaders, never has it been so important for colleges and universities to think like a business in order to attract and enroll enough…

As admissions counselors expanded their footprint in online spaces to connect with prospective students and families during COVID-19, the same has been done by many institutions--for years and long before the pandemic--with digital swag. This study will provide a baseline from which enrollment managers can understand how "digital swag"…

Like most National Association for College Admission Counseling (NACAC) affiliates, the Western Association for College Admission Counseling (WACAC) earns most of its revenue from a trifecta of professional development events: Share, Learn, Connect (SLC) sessions, college fairs, and an annual conference. Last summer when the WACAC executive board…

This phenomenological study aimed to understand the lived experiences of undergraduates admitted to a four-year college or university via an alternative admissions program, as well as how and why students make it into an alternative admit pathway and what individual characteristics, backgrounds, and university support structures may contribute to…

From calls to close borders to intolerance for non-citizens, growing nationalism within the US and other countries threatens the global nature of higher education. How are college counselors advising students in this new political climate? And are there differences depending on where counselors reside in the world? "The Journal" asked…

This dissertation investigates the impact of information and policy on the efficiency of higher education financing, particularly for low-income students in Latin America. Through three empirical studies, it addresses the barriers posed by information asymmetries and institutional discretion in student loan and college admission processes and…

As a state university system planned for growth in the availability of distance education degrees, the presidents and the provosts decided to include consideration for the availability of student support services. To ensure availability of student support services for online students, college and university systems in the state developed and…

School counselors are a primary source of college and career information for students and families, including students interested in pursuing a degree in fine arts. The admission process to fine arts programs can be complex and involve multiple steps; however, providing this guidance is clearly in line with the role of school counselor, as defined…

We conduct a field experiment to analyze barriers disabled students face when entering higher education institutions. Fictitious high-school graduates request information regarding the admission process and special accommodations to ease studying. Potential applicants randomly reveal one of four impairment types. Response rates are similar for all…

U.S. colleges and universities are sites where cultural norms such as genderism and transphobia are reified through institutional policies and practices. Any place on the college campus that segregates students by sex and gender can serve to limit access and success of trans* students. In order to gain insight into how key institutional agents…

As state appropriations for higher education decrease, public universities rely increasingly on student tuition to meet their operating expenses. Many public universities depend on tuition paid by out-of-state students. Institutions maximize revenue-enhancing opportunities resulting from a supportive public policy and cultural environment.…

The admissions counselor position is a common entry-level professional position in higher education. However, little is known about the competencies needed to be successful in this position. Through interviews with entry-level admissions counselors, this study sought to better understand these competencies and their alignment with the recently…

Some colleges engage in unethical practices to balance their budgets, such as accepting "marginal" students who qualify for loans and government-backed financial aid but not providing these students with the services and programs they need to achieve success. Too many low-income students who are often first-generation students find…

This report provides descriptive national data on the prevalence and characteristics of services and support programs for military service members and veterans at postsecondary institutions in the United States. This survey provides the first nationally representative data on this topic. The data presented in this First Look were collected for the…

The girls of girls' schools, the author believes, are a kind of Platonic Form of American girl, an ideal to which most of the rest of society, of the country's meritocratic system, aspires for their daughters, a reflection of one's deepest values. She believes girls all over the country, in all high schools, want The Dream. They want to achieve…