Employee engagement, or the extent to which an employee is fully immersed in their work can lead toward higher retention, greater productivity, and increasing profits in a workplace environment. Engagement is driven by a variety of conditions, and when met has the ability to provide many positives in a work environment. Conversely, a lack of…

As admissions counselors expanded their footprint in online spaces to connect with prospective students and families during COVID-19, the same has been done by many institutions--for years and long before the pandemic--with digital swag. This study will provide a baseline from which enrollment managers can understand how "digital swag"…

Purpose: This study investigated the usefulness of various communication means for providing university study information with prospective students before and during the pandemic for three consecutive academic years. Design/methodology/approach: Students who had recently taken undergraduate program admission indicated how useful communication…

First-generation college students, who are often low-income or from minoritized backgrounds, face many challenges when they enter college. As they begin the college search process, they may seek support from spaces outside of their families to understand and find information. This study used in-depth interviews with first- and second-year…

Premedical advisors (PMAs), also known as health profession advisors' (HPAs), assist students in their application preparations to professional health programs including medical, dental, nursing, and veterinary. Medical schools are charged with the evaluation of a premedical student's readiness and competencies for medical school and as a…

This study explored the experiences of regional admissions counselors related to their recruitment of Black and Hispanic students and how counselors embedded personal experiences in recruitment strategies they used at multiple regional admissions centers of an R1 and primarily White institution (PWI). The research comes at a time when data from…

The underlining issue driving this study was factors that prevent African American males from earning a college degree. Brown (2008) noted that the disposition of African American males stem from a long history of racial oppression, discrimination, and legally mandated segregation and that society must change its negative perceptions of African…

Graduate student enrollment has become increasingly important for universities. At the same time, competition for graduate students has increased, and the way those students search for programs of study has changed dramatically in the digital era. How can your program adapt and reach its graduate enrollment goals? This benchmark survey report…

Whether it's your first day or first year on the job as an admission counselor at a university or college, you may be struggling with balancing the demands of your job with family needs, positioning yourself for advancement, or finding valuable programs that offer growth opportunities. Every generation of admission counselors at higher education…

This qualitative study explored nine admissions counselors' experiences with undocumented students at a public, four-year university in the state of Maryland. Findings suggest that admissions staff may confuse which policies apply for DACA vs DREAMers, a strategic recruitment plan does not exist to actively recruit undocumented students, and…

Digital engagement is the most important strategy for engaging Generation Z, but what are the right solutions and strategies to maximize engagement with this crucial target market? Which approaches align with the expectations of the students colleges are trying to reach? And more importantly, how can a college make its institution's unique brand…

As state appropriations for higher education decrease, public universities rely increasingly on student tuition to meet their operating expenses. Many public universities depend on tuition paid by out-of-state students. Institutions maximize revenue-enhancing opportunities resulting from a supportive public policy and cultural environment.…

Road runner. File jockey. Advisor. Public speaker. Recruiter. At any given time, an admissions counselor fits one, some, or all of these descriptors. While all of these descriptors indicate an important function within a college or university, none reflects the increasingly complex nature of the role of an admissions counselor in strategic…

A group of similar small colleges that compete for the same caliber of student has united one week each year for the benefit of all. By making a common presentation to selected school officials and prospective families, these colleges hope the public will become better informed about the available choices. (Author)

The primary research question for this project was whether a streamlined, relatively inexpensive, counseling-based program that assists low-income high school students with the college and financial application processes can significantly increase college enrollment rates. The intervention was designed to test the hypothesis that lack of…