As the number of traditional-aged college students has declined, competition has risen. Admission counselors, who are responsible for recruiting entering students, bear the brunt of this challenge. Nowhere is recruitment more important than at tuition dependent institutions, where revenue from student charges is the financial lifeblood. These institutions must employ admission counselors who are high performing, engaged, and experienced. However, their turnover is high, with most job tenures shorter than three years (Fuesting, 2023). This quantitative study explored the factors contributing to undergraduate admission counselor turnover at a group of predominately tuition dependent institutions affiliated with the Council for Christian Colleges and Universities. This study applied a novel theoretical relationship to understanding admission counselor turnover, where personal, job, and institutional characteristics contribute to job embeddedness and/or burnout, which directly impact turnover intention. The results partially supported that relationship, as job embeddedness and a dimension of burnout significantly contributed to turnover intention. Nearly 30% of respondents expressed a desire to leave their organization, but nearly 70% reported high job embeddedness. Respondents had emotional exhaustion levels notably higher than normative data. The model explained over half of the variance in turnover intention. Beyond burnout and job embeddedness, personal characteristics and institutional factors contributed to turnover intention. The models predicting job embeddedness and emotional exhaustion were less explanatory but provided insight into the impact of job characteristics (including travel and scope of responsibilities), and institutional characteristics (including low/declining student retention, endowment, and enrollment). These results informed practical recommendations to mitigate admission counselor turnover. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.]