The National Literacy Trust's research during the first national lockdown in spring 2020 showed that more children and young people said that they enjoyed reading and more read more often during lockdown compared with before the pandemic. Children and young people's comments suggested that this was because they suddenly had time to (re)engage with…

In April 2020, Scholastic, together with YouGov, conducted a survey to explore aspirations, family attitudes and behaviors around reading in China. The key findings of this research, based on a nationally representative sample of 1,210 parents and children, including 509 parents of children aged 0-5; and 701 parents of children aged 6-17, are…

In 2016, we recorded the highest levels of reading enjoyment to date, with nearly 6 in 10 saying that they enjoy reading either very much or quite a lot. Read more about children's and young people's reading enjoyment, based on our seventh annual literacy survey which we conducted in November/December 2016. 42,406 children and young people aged…

The "Kids & Family Reading Report" is a national survey sharing the views of both kids and parents on reading books for fun and the influences that impact kids' reading frequency and attitudes toward reading. "The Rise of Read-Aloud" is one installment the Scholastic "Kids & Family Reading Report™: 7th…

The "Kids & Family Reading Report" is a national survey sharing the views of both kids and parents on reading books for fun and the influences that impact kids' reading frequency and attitudes toward reading. "Finding Their Story" is the second installment of the Scholastic "Kids & Family Reading Report™: 7th…

This report presents the 6th Edition of Scholastic's biannual study of children's and parents' attitudes and behaviors about reading. The latest research touches on: (1) Reading Books for Fun; (2) Reading Aloud; (3) Summer Reading; and (4) Favorite Children's Books. This research provides both reasons to celebrate as well as a strong motivation to…

This report looks at children's education careers by drawing on data from a sample of more than 3,000 young people who have been tracked through school since the age of three. In particular, this research identified a group of disadvantaged children, establishing what predicted their academic success at the age of 11 and following them up to age…

Accelerated Reader (AR) is a powerful tool that motivates students of all ages and abilities to read for pleasure. A wealth of data is routinely collected about children's reading skills to monitor and help manage their independent reading. However, no information is collected on the "softer" reading outcomes, such as reading enjoyment…

Accelerated Reader (AR) is a tool for monitoring and managing independent reading practice. Although a wealth of data is routinely collected about children's reading skills as part of the AR tool, no information is collected on the "softer" reading outcomes, such as reading enjoyment and attitudes towards reading. The National Literacy…

This report outlines findings about children's and young people's reading from our fourth annual literacy survey conducted in November/December 2013. 29,422 young people aged eight to 16 participated. Some of the key findings for 2013 include: (1) Levels of reading enjoyment have improved for the first time since 2005 (see Figure 2, p. 9); (2)…

In fall 2015, Scholastic, in conjunction with YouGov, conducted a survey to explore family attitudes and behaviours in India around reading books for fun. The key findings of this research, which are presented in this report, are based on a sample of 1,752 parents and children, including 350 parents of children aged 0-5; 701 parents of children…

This report reveals that children and young people are reading less and more are embarrassed to be seen reading, while many also believe that their parents don't care if they spend time reading. However, not only are children and young people reading less and developing more negative attitudes towards reading, but there is also a clear correlation…

This report presents the 5th Edition of Scholastic's biannual study of children's and parents' attitudes and behaviors about reading. The latest research touches on reading aloud to children of all ages, the impact of reading independently for fun at school and at home, the importance of frequent reading, and the books children want most to read.…

This report presents the 4th Edition of Scholastic's biannual study of children's and parents' attitudes and behaviors about reading. Much has changed since the first "Kids & Family Reading Report" was issued in 2006, but literacy remains the critical skill needed for school success. Today's children are growing up in a world full of…

Visual and ICT media are often perceived as a threat to book reading in leisure time. They are accused of taking time and interest away from children and adolescents' book reading by offering them more approachable alternatives. Children and adolescents' book reading habits and the way these habits have changed over time are in focus. Is there any…