On-farm bacteriologic culturing (OFBC) provides quick and inexpensive mastitis diagnosis, but commercial adoption of this innovation has been low in Mississippi. We implemented an Extension-led trialing program to identify reasons for producers' lack of OFBC adoption, explore change in producers' knowledge and perceptions of OFBC, and assess the…

A new method for evaluating the influence of Extension programming involves exploring whether Extension clientele differ from others in knowledge and behavior related to a particular topic. Analysis of South Dakota farm survey data allowed for the assessment of potential impacts of Extension through comparison of knowledge and adoption regarding…

Agriculture's negative effect on water quality has become increasingly well documented. Farmers have a range of conservation practices available, yet rate of adoption is not optimal. Extension and other agricultural stakeholders play a key role in promotion of conservation practice adoption. We used survey data to examine relationships between…

As eXtension unveils its new membership model, Iowa State University Extension and Outreach must determine how best to support professionals and clientele using the technology. This article reports on a study that used the diffusion of innovations and disruptive innovation theories to assess Iowa Extension professionals' adoption and perceptions…

Agroforestry is a natural resource management system that integrates trees, forages, and livestock. The study reported here was conducted to determine farmers' knowledge about and willingness to adopt agroforestry technologies in North Carolina. The study reported participants were primarily older, male farmers, suggesting the need to attract more…

Many County Extension offices offer an adult Master Gardener Program, which includes advanced gardening training, short courses, newsletters, and conferences. However, with the comprehensive training provided comes a large time commitment. The Produce Your Own program was created to introduce adults to gardening in a similar manner, but with…

With the rise of social media and the need for statewide program cohesiveness, The Ohio State University Extension has the opportunity to position itself as a catalyst for technology adoption and adaptation nationwide. Unfortunately, many barriers exist to the successful use and implementation of technology, including an organizational structure…

eXtension was publicly launched in 2008 as an online resource; however, adoption rates have been disappointing. The research reported here measured adoption of eXtension, willingness to participate in a Community of Practice, and adoption barriers among Oklahoma Extension employees. The adoption rate was 49%, and 43% of employees were willing to…

The use of technology to deliver programming across Extension has been addressed widely; however, little research has been conducted concerning the use of Moodle[TM] as a course management system for Extension. The purpose of the study reported here was to identify the strengths, weaknesses, opportunities, and threats associated with the use of…

Adoption resulting from University of Nebraska-Lincoln Crop Management Diagnostic Clinic (CMDC) field days was evaluated using an on-line survey. Respondents reported significant gains in skills because of CMDC, but the gains were similar across skill areas. Adoption was affected by compatibility with the cropping system, relative advantage,…

Responses from 634 of 964 Utah farmers and ranchers showed that economic factors, availability of information, and federal farm programs were primary constraints on the adoption of sustainable agricultural practices. Cooperative extension should focus on specific groups of farmers to provide information about such practices. (SK)

Promotion of innovations is enhanced by understanding market segments and their different needs. The Innovativeness-Stages matrix is a way of identifying market segments by their receptiveness to innovation and stage in the adoption process. (SK)

A research review identified four factors other than knowledge that influence decisions regarding healthful behaviors: perceptions of risks, perceptions of self, physical and social environment, and perceptions of costs and benefits of recommended behavior. Findings were used to develop guidelines for messages and programs designed to encourage…

The rate of adoption of nutrient management by farmers in Wisconsin watersheds was compared for a program using diffuse communication strategies and one using one-to-one information transfer. Information transfer increased adoption of specific practices and decreased application of excessive nitrogen and phosphorus. (SK)

Research shows that farmers are the most important influence on the adoption of new methods by other farmers. Results reaffirm the importance of targeting beyond actual participants in designing and evaluating extension programs. (JOW)