This learning package on consumerism is intended for use by instructors in adult consumer-homemaking programs. (The target population for these programs is generally adults in socioeconomically disadvantaged innercity and rural areas.) Four units are included: Stretching Your Money, How to Be a Wise Consumer, Door-to-Door Salesman, and What to…

This self-instructional module on estimating your business potential is the second in a set of twelve modules designed for small business owner-managers. Competency objectives for this module are (1) identify potential customers who are most likely to purchase your goods and services and (2) estimate the volume of goods and services you can expect…

This self-instructional module on creating an effective business image is the fourth in a set of twelve modules designed for small business owner-managers. Competencies for this module are (1) identify the key factors which contribute to formation of a business image and (2) assess your current image and determine if it communicates the…

This self-instructional module on developing ads that produce results is the sixth in a set of twelve modules designed for small business owner-managers. Competencies for this module are (1) identify three guidelines to be considered when you invest money in advertising, (2) identify the five basic elements of a printed advertisement, and (3)…

Developed as a second level option to follow an introductory course in marketing and distribution, or as an advanced course in continuing education, this guide outlines principles and practices needed by persons who wish to enter the field of advertising services or for individuals who desire to upgrade their skills in this area. The content,…

This self-instructional module on success in small business is the first in a set of twelve modules designed for small business owner-managers. Competency objectives for this module are (1) ability to evaluate chances of success based upon one's personality and knowledge of good business practices and (2) ability to determine one's commitment to…

This self-instructional module on improving profits through effective management is the seventh in a set of twelve modules designed for small business owner-managers. Competencies for this module are (1) apply planning and organizing skills in the operation of a business and (2) implement effective time management practices. Provided are…

This occupational skills instructional module on understanding self is one of twelve making up a curriculum guide on the human aspects of working in organizations. Modules are designed for utilization at various educational levels ranging from high school to adult and continuing education either in academic or vocational programs. This module is…

This occupational skills instructional module on using creativity at work is one of twelve making up a curriculum guide on the human aspects of working in organizations. The modules are designed for utilization at various educational levels ranging from high school to adult and continuing education, in either academic or vocational programs. This…

This occupational skills instructional module on problem solving is one of twelve making up a curriculum guide on the human aspects of working in organizations. The modules are designed for utilization at various educational levels ranging from high school to adult and continuing education, in either academic or vocational programs. This module is…

A compilation of papers submitted by the faculty of a teacher training institute, this manual is for reading teachers of adult students. The titles and their subtopics are as follows: (1) Introduction: Student Viewpoint; (2) Recruitment and Retention of the Adult Learner (recruitment information and techniques, how to be a successful recruiter,…

This document is a guide to twelve competency based modules designed to develop management skills for small business owner-managers. Provided are the following sections: description of module format; the role of the teacher counselor; study habit suggestions; "My Blueprint for Success" (to be completed after each module, its purpose is…

This occupational skills instructional module on motivation for work is one of twelve making up a curriculum guide on the human aspects of working in organizations. Modules are designed for utilization at various educational levels ranging from high school to adult and continuing education, and including both academic and vocational programs. This…

This occupational skills instructional module on interpersonal relations is one of twelve making up a curriculum guide on the human aspects of working in organizations. The modules are designed for utilization at various educational levels ranging from high school to adult and continuing education either in academic or vocational programs. This…

This occupational skills instructional module on leadership is one of twelve making up a curriculum guide on the human aspects of working in organizations. The modules are designed for utilization at various educational levels ranging from high school to adult and continuing education, in either academic or vocational programs. This module is…