This paper reports on a case study that explores how the integrative model of program planning can be applied to better understand the process of mobile learning efforts in diverse African contexts. The authors discuss how, Scientific Animations Without Borders (SAWBO), a Purdue University-based program, creates educational videos accessible in…

This report offers practical suggestions for literacy practitioners and program administrators on how to use webinar and webcasting technologies to promote and market literacy. The report is divided into sections on how to use webinars for learners, for staff and volunteers and to engage the general community. A checklist of tips to use on the day…

A survey was conducted by the Marion County Office of the Oregon State University Extension to identify clients and their characteristics and to determine their level of satisfaction. The results led to an improved program planning process and increased program effectiveness. (JOW)

A random sample of 661 U.S. and Canadian pharmacists (38 percent response) identified characteristics of pharmacy continuing education (CE) program clientele that might assist in marketing these programs. Attitude toward CE was related to sex, age, practice setting, and source of CE. Practice setting was of most value in targeting a potential…

Ten trends in marketing adult and continuing education are long-range planning, targeted programs, seasonality, better brochure design, spinoff brochures, tracking, database marketing, alternatives to direct mail, retention, and teachers' image or reputation. (SK)

Alabama Extension's Interdisciplinary Aging Team develops programs to assist older adults with quality-of-life issues and encourages volunteerism. A survey of 80 seniors identified their information needs and preferred information sources (television, professionals, radio). The information was used to adapt Senior Series materials and organize a…

The decision to open a University College at Creighton University is discussed. A Task Force on Nontraditional Students was set up to review the possibility of establishing a continuing education program. A list of 18 issues and questions for discussion is provided. (MLW)

With fewer recent high school graduates available to attend college, colleges need to increase their efforts to attract adults. If colleges want to attract more adult students, they must develop a comprehensive marketing plan. The marketing process entails a thorough marketing study that includes a detailed institutional analysis, an analysis of…

Adherence to program planning principles does not guarantee participation. Attention must be paid to characteristics that make a program responsive: target audience, promotion and marketing, competition, and logistics. (SK)

This book describes and analyzes program planning and development in the field of continuing education. The book contains seven chapters. Building on the phases of program development and the role of the program planner in chapter 1, the book draws attention in chapter 2 to some of the many challenges that are common when programs are planned. The…

Suggests looking at adult continuing education as a product in a buyer's market. First presents four questions that should be asked about the consumers of adult education, then lists questions designed to view the product from the consumer's standpoint in terms of quality, assortment, location, and time. (EM)

Based on questions asked during an adult education course at Truman College (Chicago), this booklet was designed to be a simple organizing manual for small neighborhood preorder food cooperatives (co-ops). The guide covers basic information for organizing a co-op, definition of a co-op, what jobs are needed, getting the food, wholesale sources,…

After years of having one of Boston's strongest adult education programs, Northeastern University's University College suffered an enrollment drop in the fall of 1983. Some of the steps taken to improve enrollment included: marketing research, fine-tuning the program, and promotion experiments. Some marketing tips are provided. (MLW)

This book provides a framework for leadership in the combined fields of higher education, management, and marketing. It is divided into three sections. Section 1, "Challenges and Changes in Continuing Education," has two chapters identifying some of the current challenges. Section 2, "Leadership for the 21st Century in Continuing Education," has…

A study examined the relationship between the training needs of sales/marketing trainers and their career stages. Data were collected for a self-administered questionnaire that was sent to a random sample of 291 members of the American Society for Training and Development who had been identified as sales and marketing trainers in the 1987 national…