With fewer recent high school graduates available to attend college, colleges need to increase their efforts to attract adults. If colleges want to attract more adult students, they must develop a comprehensive marketing plan. The marketing process entails a thorough marketing study that includes a detailed institutional analysis, an analysis of…

This guide, which is geared toward faculty at institutions of higher education that are in the process of developing a program for working adults in a community with a strong unionized working force, presents guidelines for establishing and developing a working relationship with a labor advisory board. The rationale behind establishing such a…

Background is given for the state-level adult education planning process, developed in response to the need for program direction; definition of the relationship of adult education to other vocational and adult general education institutions; and delineation, articulation, and elimination of unnecessary duplication. Focus is on the Adult Education…

Each year one week is designated by the Governor of New York as Adult Learning Week because of the growing importance of adult education to society and the economy of New York State. The major purpose of Adult Learning Week is to promote greater public awareness of the availability and variety of learning opportunities for adults. In practical…

This manual is designed to support college management teams in Great Britain in the planning and delivery of effective learning opportunities for unemployed people, within the context of changes in the economy, labor market, and education and training policy. Section 1 discusses the context of these changes, and key issues for college planners are…

Adult education programs should be based on the intelligent application of information gained from studies investigating adult motivation and participation in other programs. The paper consists of a selected review of the literature on motivation and participation in adult education. Insights and conclusions drawn from these studies are offered as…

Developed by Laubach Literacy Action (LLA), this book is designed to help literacy programs develop professionalism, improve program quality, and operate their programs like businesses. Based on LLA's National Quality Standards for Volunteer Literacy Programs and the premise that tutoring services are enhanced by efficient program management and…

The purposes of this study were: (1) to determine the current evening/adult education administrative practices in community colleges in Washington State as perceived by the presidents, the deans of instruction, and the directors of evening/adult education; (2) to analyze selected administrative relationships between the full time day programs and…

International Literacy Day (ILD) has been celebrated since 1967 and has been the focus of learning festivals held over the years by different countries to recognize adult learners across the world. This guide was developed to strengthen ILD, to share the experiences of educators from around the world who have seen the value of using promotional…

This handbook provides administrators and staffs of adult education programs with general information on volunteerism in adult education; information on specific programs and strategies, specifically Project SAVE (State Adult Volunteers in Education); and guidelines for program implementation. An overview of the impact of adult illiteracy precedes…

This dissemination guide is intended to help schools develop school-community-based adult education programs. A six-step program to meet training and retraining needs and leisure time requirements is presented by the Cabot School District. The model's first step is designed to aid in the establishment of an advisory council to guide program…

This guide contains information intended to help schools set up volunteer programs and use volunteers to conduct and enhance adult education programs. Although the handbook is aimed at the field of adult education, it also contains information that could be used to recruit and use volunteers in programs in any field. The guide is organized in…

Oakland University's Adult Career Counseling Center (ACCC) has provided computer-assisted career guidance and career counseling services to more than 8,500 adults since it was opened in fall 1982. During its 1993-94 operating year, the ACCC provided services to 423 females and 133 males, 87.8% of whom were white, 75.6% of whom were between the…

This guide was developed from a perceived need to improve the procedures and standards used in managing adult education programs funded under the Adult Education Act. Based upon an analysis of materials used in managing adult education programs, the various standards and elements were synthesized into the eight major sections covered in this…

The Maryland Community Service and Continuing Education (CS/CE) project for strengthening CS/CE programs aimed: (1) to provide a continuing process for inservice training and development of personnel engaged in CS/CE; (2) to establish and maintain mechanisms for communication and cooperation among those involved in Maryland's CS/CE programs; and…