Although traditional student enrollment is declining, the nontraditional segment of students is growing. This enrollment pattern will require recruitment strategies that speak directly to the adult learners. There is robust adoption of social media use by individuals and by organizations for marketing purposes. Social media marketing includes…

In recent years, terms such as "social media" and "social networking" have become staples in the university continuing education marketer's vocabulary. This article provides both a working knowledge of the social media landscape and practical applications of the concepts using a case study approach from a Midwestern university.…

Since the 1980s there has been significant growth in the engagement of higher education with workforce development, with among other things the emergence of a distinct if varied area of provision commonly referred to as work-based learning. Recent examination of practice and literature indicates a growing sophistication in the way that work-based…

This article focuses on the Lawrence Adult Learning Center, the only program in Kansas offering Adult Basic Education. The LALC has been a program on wheels, always moving to another location. Its mission is to enable adult students to: acquire appropriate skills and knowledge necessary to become informed decision makers and effective…

The decision to open a University College at Creighton University is discussed. A Task Force on Nontraditional Students was set up to review the possibility of establishing a continuing education program. A list of 18 issues and questions for discussion is provided. (MLW)

In 1974, a private junior college initiated a continuing education program in chemical dependency (alcohol and drug abuse). The program is based on the concept that adult learners are responsible to plan, develop, implement, and evaluate their own learning activities in consultation with the instructor. (Author)

Programs ranging from postdoctoral work to informal discussions are included in the term CEW (Continuing Education for Women). The article describes some of these programs and provides references to additional information, along with a brief history of CEW programs. (MF)

Descriptions are provided of the eight programs selected as award-winning innovations on the basis of universal application and potential for greatest impact for the improvement of continuing education. Each description contains this information: program name, name of principal person, name and institution to whom award would be made, source of…

The Off-Campus Degree Program at Linfield College (Oregon) provides quality coursework to a group of part-time adult students who would not otherwise have access to a four-year degree program. In 1980, Linfield joined six other institutions to form the National University Consortium (NUC), the first national organization of colleges and…

Some of the many continuing education programs funded by the Kellogg Foundation in the past year are described, such as credentialing for experiential learning, improving the accessibility and quality of adult education, counseling and referral, and continuing education opportunities for professionals. (MF)

Thirty-eight colleges and universities in southeast Philadelphia are substituting cooperation for competition in the CLEO Project. Focus is on support services for adult students and growing industry liaisons supported by a network of administrators, faculty, and a small professional and volunteer staff. (MSE)

This is the seventh of eight volumes consisting of series of publications of the Center for the Study of Liberal Education for Adults (CSLEA), such as Notes and Essays, Research Reports, Occasional Papers, and Conference Reports. These materials provide both theory and practice in the area of non-credit liberal education offered by colleges and…

Describes the formation and programs of the Marylhurst (Oregon) Education Center for Lifelong Learning, the only lifelong learning institution fully accredited by the Northwest Association of Schools and Colleges. Faculty and facilities of the former Marylhurst College (closed due to declining enrollments) provide traditional college courses with…

This manual describes the Extended Learning Institute (ELI) at John Tyler Community College in Virginia. The ELI is a comprehensive program of instruction using alternative delivery systems (e.g., television, print-based, radio, and newspapers). General procedures and policies are delineated in section I, including registration and student and…

Traces the development of statewide career information delivery systems to provide accurate and up-to-date data related to career decisions through multimedia delivery systems and support services for vocational counselors. Focuses on Virginia's Vital Information for Education and Work system, considering patterns of adult usage in community…