Background: A priori assumptions about specific behavior in test items can be used to process log data in a rule-based fashion to identify the behavior of interest. In this study, we demonstrate such a top-down approach and created a process indicator to represent what type of information processing (flimsy, breadth-first, satisficing, sampling,…

The purpose of this research is to understand the information seeking and information utilization behaviors of Armenian-English adult bilinguals, while paying particular attention to the contextual and experiential as well as to the affective and motivational aspects involved. At a meta-theoretical level, the study is rooted primarily in the…

Data from a national survey were used to test a model representing the dynamics of newspaper reading behaviors. It was hypothesized that three types of constraints (structural constraints, transitional constraints, and self-constraints) would be present to various degrees in four types of newspaper readers: regular readers, regular nonreaders,…

Data from 464 adults were analyzed to provide a more heuristic paradigm for mass communication uses and gratifications research in a study of the interactive nature of television viewing motivations, viewing behavior, and attitude gratifications. Factor analysis located five principal television viewing motivations: passing time, information,…