Reports that women employ fundamentally the same personal influence strategies as male managers to affect others in a work organization. States that assertive behavioral strategies remain one of the few characteristics distinguishing male from female respondents. Specific recommendations for change are addressed. (Author/CH)

The purpose of the present investigation was (a) to examine the effect of two variables in developing assertive behavior using covert modeling and (b) to develop a technique to assess ongoing imagery during treatment. The results indicated that imagining multiple models or model reinforcement enhanced behavior change. (Author)