Collaboration and coteaching with classroom teachers and campus specialists are the cornerstones of a successful school library program. Whereas collaboration is the process of planning a lesson or unit of instruction, coteaching suggests a much deeper level of collaboration--one in which both the teacher and campus specialist (be it school…

Far more people are familiar with their local public or college library facility than their library's website and online resources. In fact, according to a recent survey, 96% of Americans said they had visited a library in person, but less than one-third have visited their online library. Since everyone agrees that online library resources are…

This article summarizes the approaches taken by the Washington State University Libraries in an ongoing partnership with the WSU Athletics Department. Library instruction and liaison relationships, the libraries' presence at game day events, the involvement of the libraries' development director, and a multi-part advertising campaign tied to the…

Presents a critical thinking unit designed to teach students in grades 4-6 to identify propaganda techniques in advertising and to create and evaluate original advertisements. Objectives, directions, and a series of five activities are outlined. Various propaganda techniques are defined. (MES)

Media has always had the power to affect people on a nonverbal and emotional level. At its best, it can be a source of aesthetic pleasure and deep personal satisfaction. At its worst, citizens and consumers are exposed to psychological and political manipulation which may make them anxious and depressed, dissatisfied with what they have,…

Measuring website success is critical not only to the web development process but also to demonstrate the value of library services to the institution. This article documents one library's approach to the measurement of website success. LibQUAL+[TM] results and strategic-planning documents indicated a need for a new type of measurement. The…

This document is a step-by-step guide for librarians who wish to host children's authors and illustrators at school and public libraries. Topics include reasons for having an author/illustrator visit; preliminary planning and making proposals; making initial contacts; the program plan, including types of events, examples of successful visits and…

A 3-year project to generate awareness and utilization of the nontraditional services offered by the Florida public libraries is described. The presentation is divided into two sections: an overview of the program to date and examples from the media campaign. Within section 1, three distinct phases of the project are identified and described:…

This book provides a broad, introductory overview of issues affecting the marketing of public library collections, with examples and research results from more than 200 libraries of all sizes. This new edition of the work updates and expands the original, referencing new studies (published since 1992), encompassing more of the literature from…