This timely book outlines the growth and development of marketing and branding practices in public education. The authors highlight why these practices have become important across key fields within public education, including leadership and governance, budgeting and finance, strategic initiatives, use of new technology, the role of teachers in…

This book provides adults with specific suggestions and advice for talking with children about the health and social hazards of tobacco use. The first two chapters provide background information and general principles for talking about tobacco with children up to the age of 10. Each of the following five chapters focuses on one topic about tobacco…

Promotional campaigns and commercial messages permeate most waking hours of children's lives. Children must be educated about the nature of commercial messages directed at them, and their ability to resist sales pressure must be built. (JD)

Parents who are concerned that their children are listening to advertising messages, participating in marketing programs, or being taught with materials from a corporation must discuss their concerns with the PTA and the school principal. The article offers 10 issues to address during the discussion. (SM)

Commercialism in schools takes many forms, ranging from the overt sale of advertising space to the presence of corporate logos. There are risks to in-school commercialism that parents must understand and deal with. Includes sidebars on PTA positions and a rating scale of in-school commercialism. (SM)

This ERIC/RCS Special Collection contains 10 or more Digests (brief syntheses of the research on a specific topic in contemporary education) and FAST Bibs (Focused Access to Selected Topics--annotated bibliographies with selected entries from the ERIC database), providing up-to-date information in an accessible format. The collection focuses on…

Many mothers and fathers are parenting differently since the terrorist attacks of September 11, 2001. This booklet describes how parents are discovering new ways to strengthen and build upon their relationships with their children and provides advice to parents on how to help their children grow closer to them, to become caring and sharing people,…

Noting that American children consume a diet with too much fat, cholesterol, sugar, and salt, this book translates scientific knowledge about healthy eating into practical steps for parents. Chapters are: (1) "Fat and Cholesterol," examining the connection between fat intake and disease; (2) "Sugar and Salt," including the…

Many believe that America's children are exposed to negative messages by the media--violence, irresponsible sex, and materialism--making it difficult for parents to teach traditional values. Noting that what motivates parents is the desire to teach their children right from wrong while what motivates society is financial profit, this book explores…

This workshop kit consists of: (1) "Leader's Guide"; (2) "Handout Masters"; (3) special issue of the journal "Media & Values" on the theme "Children and Television: Growing Up in a Media World"; (4) "From Awareness to Action: Media Literacy for the '90s," a booklet on the basics of media literacy. The kit is designed for a four-part study of the…

As funding for public education decreases, corporations are "making up" the shortfall by donating seemingly benign teaching aides to schools. While many business-school relationships are positive, many others are commercializing classrooms, aiming to make students "brand-loyal" in the guise of providing free equipment, more…

Descriptions of several programs of the Shawnee Hills Community Mental Health/Mental Retardation Center, Inc. (Charleston, West Virginia) are presented. Included in this document are: (1) a description of the Shawnee Hills Day Training Center, a cooperative program of Shawnee Hills and several county school boards for severely/profoundly impaired…