Individuals with a high school education represent the largest subset of the U.S. workforce. However, little is known about the employer expectations of these individuals, particularly in the area of soft skills--also known as 21st-century skills. Online job advertisements offer useful data for examining these expectations, as they may supplement…

This brief highlights key findings from the implementation of the TechHire and Strengthening Working Families Initiative (SWFI) programs and offers considerations for practitioners. The programs provided training for high-tech jobs as well as support services to people with barriers to training and employment. Presented especially for a…

Offers several suggestions to high schools for organizing, coordinating, promoting, and selling their theater season. (JMF)

Indicates that to build a successful yearbook advertising program an adviser must instill enthusiasm and then find students willing to sell advertising. Provides eight guidelines for structuring an advertising sales program. (TJ)

Provides simple guidelines for designing advertisements for school newspapers; includes illustrative advertisements from a Chicago high school newspaper. (GT)

Offers suggestions for selling advertising space in student newspapers. Includes criteria for successful salespeople, a list of common time-wasters, and some principles for advertising salespeople. (TJ)

Suggests ways to sell school yearbooks early in the school year so that bids can be considered with money in hand and so that staff members can concentrate on producing a good book. Describes methods used at a small Iowa high school for selling yearbooks and for selling yearbook advertising space. (TJ)

The "Research & Action Report," published twice a year, is a window on the activities and initiatives at the Wellesley Centers for Women. The report typically features news about the Centers, interviews with researchers, commentary on recent events or social trends affecting women and girls, announcements of new publications, and…

The key to positioning is the creation of a clear benefit image in the consumer's mind. One positioning strategy is creating in the prospect's mind a position that takes into consideration the company's or agency's strengths and weaknesses as well as those of its competitors. Another strategy is to gain entry into a position ladder owned by…

Presents a critical thinking unit designed to teach students in grades 4-6 to identify propaganda techniques in advertising and to create and evaluate original advertisements. Objectives, directions, and a series of five activities are outlined. Various propaganda techniques are defined. (MES)

Enumerates information that advertising sales people for school newspapers should have before they call on potential customers. Includes ideas on what to know about a number of items, including the publication, readers and nonreaders, advertising, sales opportunities, prospects, prospects' problems, shopping factors, and stores' images. (TJ)

Describes how to teach the stages involved in creating good advertising layouts. (JL)

Provides seven ideas for creative advertising in school yearbooks. (HOD)

Exchanging papers with other high schools and keeping a file of such newspapers create a resource of prospective advertisers and advertising designs. (RL)

Describes the efforts of Henry Crowell, developer of Quaker Oats, to develop a market for breakfast cereals using market research and advertising. Examines how innovations in communications technology have been brought about by the struggle to control the material economy in the face of industrialization. Traces the development of the information…