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| Advertising | 7 |
| Merchandise Information | 7 |
| Consumer Education | 4 |
| Learning Activities | 4 |
| Secondary Education | 4 |
| Consumer Protection | 3 |
| Marketing | 3 |
| Merchandising | 3 |
| Purchasing | 3 |
| Sales Occupations | 3 |
| Units of Study | 3 |
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| Atwood, Virginia A. | 1 |
| Brodbelt, Samuel | 1 |
| Clanton, Brandolyn | 1 |
| Fuqua, Lou | 1 |
| Gregory, Margaret R. | 1 |
| Haupert, Michael | 1 |
| Netusil, Noelwah R. | 1 |
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| Guides - Classroom - Teacher | 4 |
| Journal Articles | 2 |
| Guides - Non-Classroom | 1 |
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Peer reviewedBrodbelt, Samuel – Social Studies, 1976
Several classroom activities designed to examine the persuasive techniques used in consumer advertising are outlined. (DE)
Descriptors: Advertising, Class Activities, Consumer Education, Consumer Protection
Clanton, Brandolyn; And Others – 1983
Self-contained units of study on advertising will help secondary students to critically analyze the utility, completeness, and accuracy of various sources of product information. In the first of five units, students are asked to think about the many benefits consumers and producers derive from advertising. The second unit makes students aware that…
Descriptors: Advertising, Consumer Education, Consumer Protection, Individual Power
Peer reviewedNetusil, Noelwah R.; Haupert, Michael – Journal of Economic Education, 1995
Describes an economics class experiment where students ranked the quality of baked pies according to limited information. The limited sets of information included brand name and packaging only, price only, advertising only, word-of-mouth, and taste test. Discusses signals of quality and consumer decisions. (MJP)
Descriptors: Advertising, Consumer Economics, Consumer Education, Decision Making
Peer reviewedAtwood, Virginia A. – Social Education, 1985
The goal of this mini-unit is to teach elementary students economic concepts related to consumerism and to develop problem-solving skills. Students test a product such as sugarless bubble gum and study how it is advertised. The students then make their own advertisement for the product. (RM)
Descriptors: Advertising, Consumer Education, Consumer Protection, Data
Fuqua, Lou; And Others – 1996
This set of instructional materials provides secondary and postsecondary students with an opportunity to explore the career choices available in the parts merchandising industry. The skills presented are useful to any student pursuing a career in auto parts, heavy equipment parts, small engine parts, tractor parts, appliance parts, or for any…
Descriptors: Advertising, Behavioral Objectives, Curriculum Guides, Distributive Education
Gregory, Margaret R. – 1984
This curriculum guide is designed to help teachers teach a course in fashion merchandising to high school students. The guide contains eight performance-based learning modules, each consisting of one to seven units. Each unit teaches a job-relevant task, and includes performance objectives, performance guides, resources, learning activities,…
Descriptors: Advertising, Behavioral Objectives, Career Development, Clothing
Download full textOhio State Dept. of Education, Columbus. Div. of Career-Technical and Adult Education. – 2003
This document presents the Ohio Integrated Technical and Academic Competency profile for sports marketing. The profile is to serve as the basis for curriculum development in Ohio's secondary, adult, and postsecondary programs. The profile includes a comprehensive listing of 999 specialty key indicators for evaluating mastery of 113 competencies in…
Descriptors: Academic Standards, Adult Education, Advertising, Athletics
