The bibliographies cited in this collection deal with substantive issues in mass communication. Entries exclude media as creative forms, technical aspects of production, indexes, and union lists. The 234 entries--all works published since 1924--are arranged according to the following categories: (1) advertising and public relations, (2)…

The ideas of Williford (1987) are used to propose a four-stage model describing the evolution of marketing in many colleges and universities. It elaborates on the thinking endemic to strategic marketing management and frameworks drawn from business marketing which will likely become more prominent in higher education. (Author/GLR)

Corporate practices, such as advertising, public relations, lobbying, litigation, and sponsoring scientific research, have a significant impact on the health of the people in the United States. Recently, health professionals and advocates have created a new scope of practice that aims to modify corporate practices that harm health. This article…