This workbook presents a two-tiered strategy designed to enable mid to senior high school students to become Tobacco Awareness Peer Mentors, and to talk to fourth and fifth grade students about their personal experiences with tobacco and what they have read for themselves in actual tobacco documents. Each of the five units in the workbook includes…

Each technology learning activity describes context and lists objectives, needed materials and equipment, student assignment, and evaluation questions. (SK)

Each technology learning activity in this article includes content description, objectives, required materials, challenge, and evaluation questions. Subjects are designing product packages and communication through advertising. (SK)

The bibliographies cited in this collection deal with substantive issues in mass communication. Entries exclude media as creative forms, technical aspects of production, indexes, and union lists. The 234 entries--all works published since 1924--are arranged according to the following categories: (1) advertising and public relations, (2)…

Presents a case study classroom exercise using the theme of price/non-price competition and based on a poster advertisement of the Eurotunnel. Recommends this exercise for use with fourth year General Certificate of Secondary Education (GCSE). Suggests the follow-up activities of class discussion and designing an advertising campaign. (KO)

This seventh-grade lesson plan asks students (working in teams) to create a multimedia advertising campaign on a current controversial issue. The lesson plan states that team members are not to apply any dialogue (either written or verbal) to any part of their presentation so that they may emulate the non-verbal, image only process that Martin…

The participant's manual contains training materials for a national conference on cultivating media relations in agencies concerned with independent living for people with disabilities. Preliminary materials include the conference agenda, background information about the trainers, organizational information on Independent Living Research…

Written to appeal to a general audience that wants to think more deeply about the nature of the media, their messages, and their effects on both individuals and society, this book serves as a broad introduction to the thinking that ties educators together in the common goal of educating a media literate generation. It is written from a critical…

This booklet presents 10 activities that deal with nonverbal communication. Activities in the booklet involve nonverbal messages present in the style of lettering, design, and color in advertisements; comic strips; facial expressions; body movement; idioms (such as "to be all eyes"); personal space; handshakes; clothing; and nonverbal…

The "Pashto Reader Originals" is one component of the "Pashto Reader," a set of materials designed to enable the student of Pashto to read modern written Pashto. These originals are computer scans of most of the passages in the Pashto Reader, authentic written Pashto passages. They are presented in their original published or…

One of a series of high school level units on business issues, this packet introduces students to a new type of business advertising, "issue ads." This non-product advertising allows a corporation or business organization to express its viewpoint directly to the public. Because this is a complex issue, the unit is recommended for…

This student workbook provides information about mass media and invites students to consider and respond to that information. Students are encouraged to use reading, writing, researching, critical thinking, interpreting, and debating skills in their responses. The book is organized into 8 chapters: (1) "The World of Media"; (2) "Television: Is…

Designed for intermediate and junior high level students, the handbook gives 11 lessons using newspaper activities for teaching consumer education. The activities help students (1) define consumer education terms and distinguish between wants and needs; (2) define the term "caveat emptor" and understand the concept of consumer…

This reader is the basic text for a set of instructional materials in Pashto. It consists of 45 authentic passages in Pashto script, each accompanied by background information, a vocabulary list, hints for scanning, comprehension exercises, and notes for detailed rereading. An introductory section offers study suggestions for the student. The…

This profusely illustrated, 32 chapter book surveys retail floriculutre and makes a current statement of the industry. It can be used by students pursuing individualized study, in a classroom with instructor reinforcement and demonstrations, and by a former student or flower shop employee as a refresher tool and reference. Principles of flower…