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| Lynn, Jerry R. | 8 |
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Lynn, Jerry R.; And Others – 1984
A study was conducted to determine business community attitudes toward and uses of advertising agency services in a major midwestern market. Two hundred and thirty-eight business executives responded to a questionnaire that measured their attitudes toward and uses of advertising in their organization. Pertinent demographic and job related…
Descriptors: Advertising, Attitudes, Business, Competence
Peer reviewedLynn, Jerry R. – Journalism Quarterly, 1973
Shows attitudes toward advertisements are positive, awareness of the Advertising Council is low, and message retention is poorer among older persons than younger persons. (RB)
Descriptors: Advertising, Communication (Thought Transfer), Higher Education, Journalism
Lynn, Jerry R. – 1980
A telephone survey of 1,487 adults in 91 nonmetropolitan areas of Tennessee was conducted to determine the nonmetropolitan newspaper audience, the exposure and effectiveness of nonmetro newspaper advertising, and the complementary relationship of advertising media, particularly newspapers and television, in nonmetropolitan markets. The results…
Descriptors: Advertising, Media Research, Media Selection, Newspapers
Peer reviewedLynn, Jerry R. – Journalism Quarterly, 1974
Concludes that of four message types perceived on the basis of persuasive appeal--emotional, logical, source-attribute, and fear--emotional appeal is the most effective and source-attribute the least effective method of advertising. (RB)
Descriptors: Advertising, Communication (Thought Transfer), Higher Education, Information Dissemination
Peer reviewedLynn, Jerry R. – Journalism Educator, 1979
Argues that the advertising industry's influence on the press is primarily indirect and that journalism educators should divert student attention from the negative aspects of advertising's role in the press. (RL)
Descriptors: Advertising, Editorials, Ethics, Freedom of Speech
Lynn, Jerry R.; Gagnard, Alice – 1983
A study was conducted to examine message evaluations of selected public service advertisements (PSAs) by a young adult population and to test whether local and nonlocal source attribution would influence those evaluations. In addition, the study investigated the extent to which audience characteristics such as fatalism (the degree to which a…
Descriptors: Advertising, College Students, Demography, Higher Education
Lynn, Jerry R.; Gagnard, Alice L. – 1984
The use of mini-campaign projects in an introductory course in advertising can (1) provide students with actual experience in dealing with real advertising problems; (2) bring classroom lectures and laboratory assignments into a "real-world" perspective; (3) give students a broader perspective of advertising; (4) bring students into contact with…
Descriptors: Advertising, Assignments, Course Content, Editing
Download full textLynn, Jerry R. – 1973
Public service advertisements, disseminated via the mass media, have been credited with "positive attitudinal effects" in past research, but only certain kinds of such advertisements are really effective. Of the types of appeals used in television commercials--informative, emotional, "establishment" (or status quo), and…
Descriptors: Advertising, Attitudes, Communication (Thought Transfer), Information Dissemination
