Advertising towards children confirms the importance of marketing communication, as they are important for companies that offer a range of products and services. We study the influence of advertising messages from traditional media on different children's age groups, via the observed branded products and the examined credibility of advertisements,…

The Olympics is one of the world's biggest marketing platforms and, as such, presents the private sector with a vast range of advertising opportunities. One new area of opportunity is school-based Olympic education. While previous studies have revealed some of the marketing strategies used by Olympic sponsors in Olympic education, there is still a…

This study devised an approach utilizing advertisements for cognitive education, particularly training to foster critical thinking ability of elementary students and conducted a field experiment to verify its educational effect. Fourteen sessions of the critical thinking education were performed over one semester geared toward elementary students…

The prevalence of obese children has tripled during the past three decades. While lack of physical activity and unhealthy eating have been the primary focus of public health efforts, media has a significant influence on food choices and food consumption. The purpose of this exploratory study was to examine if a media literacy intervention would…

Unhealthy food advertising is an important contributor to childhood obesity. The purpose of this pilot study was to evaluate the impact of a food advertising literacy program that incorporated components of health-promoting media literacy education on fifth-grade children. Participants were 140 fifth-graders (10 and 11 years old) from one school…

Because fractions and percentages can be difficult for children to grasp, connecting them whenever possible is beneficial. Linking them can foster representational fluency as children simultaneously see the part-whole relationship expressed numerically (as a fraction and as a percentage) and visually (as a pie chart). NCTM advocates these…

River Trails School District 26--a K-8 public school district in Mount Prospect, Illinois, with 1,580 students--developed, implemented, and celebrated a student-centered public relations event that focused on reading and technology. The literacy and technology fair drew hundreds of parents, students, staff, and community members to the district…

Public service announcements (PSAs) are non-commercial advertisements aiming to improve knowledge, attitudes and/or behavior. No evaluations of epilepsy PSAs exist. This study sought to evaluate a televised PSA showing first aid for a seizure. A multilevel regression analysis was used to determine the effect of the PSA on epilepsy knowledge and…

The purpose of this study was to investigate the science topics that children felt interested and not interested in textbooks for compiling science texts to improve their learning. Four hundred and eighty-eight fifth and sixth graders were invited to finish ISTQ (interested science topics questionnaire) which was composed of three subscales: (1)…

Upper-elementary students encounter a sometimes dizzying array of traditional and nontraditional texts both in and outside of the classroom. This practical handbook helps teachers in grades 4-6 harness the instructional potential of fiction, poetry, and plays; informational texts; graphic novels; digital storytelling; Web-based and multimodal…