Advertising towards children confirms the importance of marketing communication, as they are important for companies that offer a range of products and services. We study the influence of advertising messages from traditional media on different children's age groups, via the observed branded products and the examined credibility of advertisements,…

The Olympics is one of the world's biggest marketing platforms and, as such, presents the private sector with a vast range of advertising opportunities. One new area of opportunity is school-based Olympic education. While previous studies have revealed some of the marketing strategies used by Olympic sponsors in Olympic education, there is still a…

The United States is currently experiencing its most severe measles outbreak in decades, driven in part by parents' belief that vaccines cause autism. That harmful misinformation is contrary to scientific evidence (DeStefano et al. 2013). The CEO of the American Association for the Advancement of Science, the world's largest multidisciplinary…

This study devised an approach utilizing advertisements for cognitive education, particularly training to foster critical thinking ability of elementary students and conducted a field experiment to verify its educational effect. Fourteen sessions of the critical thinking education were performed over one semester geared toward elementary students…

This paper focuses on teachers' and students' use of textual resources offline and online in two Grade 6 classrooms. Using analysis of video recordings, the paper presents the ways in which the textual resources are used, and what critical approaches emerge within the teachers' and students' repertoires of teaching and learning. We then…

Introduction: This study assessed the influence of exposure to pro-tobacco advertisements on experimentation with emerging tobacco products among U.S. adolescents aged =9 years, in Grades 6 to 12. Method: Data were obtained from the 2011 National Youth Tobacco Survey. Multivariate logistic regression was used to measure the association between…

What better way to interest students in mathematics than using a Super Bowl® commercial? A Prudential® insurance commercial aired during the Super Bowl in 2013 was the impetus for this lesson (see it here on You-Tube™: http://www.youtube.com/ watch?v=IsNiKGMSHUQ). In the commercial, four hundred people were polled on "How Old Is the Oldest…

River Trails School District 26--a K-8 public school district in Mount Prospect, Illinois, with 1,580 students--developed, implemented, and celebrated a student-centered public relations event that focused on reading and technology. The literacy and technology fair drew hundreds of parents, students, staff, and community members to the district…

While schools have taught media literacy for many years, new challenges are raised by the growth of digital media and the sophistication of marketing techniques aimed at children. In response to a moral panic over the dangers posed by new media, schools have focused on cyber-safety education to reduce the incidence of phenomena such as…

Four million individuals under the age of 21 admit to consuming alcohol in any given month. This is a significant statistic considering alcohol is responsible for most health problems related to drugs among adolescents. Research has shown that the high influence of alcohol advertising may encourage adolescents to emulate the behaviors seen in…

The purpose of this study was to investigate the science topics that children felt interested and not interested in textbooks for compiling science texts to improve their learning. Four hundred and eighty-eight fifth and sixth graders were invited to finish ISTQ (interested science topics questionnaire) which was composed of three subscales: (1)…

Objectives: To study if receptivity and exposure to tobacco marketing are correlated with tobacco use and psychosocial risk factors for tobacco use among a sample of urban Indian youth. Methods: Analysis of cross-sectional survey data from Project MYTRI, a group randomized intervention trial, in Delhi and Chennai, India, collected from sixth and…

Purpose: This study examined the awareness and impact of antitobacco media messages among rural, suburban, and urban youth. Method: Self-administered questionnaires were received from 1,622, 1,059, and 1,177 middle school (sixth, seventh, and eighth grade) students in rural, suburban, and urban locations, respectively. Logistic regression compared…

Upper-elementary students encounter a sometimes dizzying array of traditional and nontraditional texts both in and outside of the classroom. This practical handbook helps teachers in grades 4-6 harness the instructional potential of fiction, poetry, and plays; informational texts; graphic novels; digital storytelling; Web-based and multimodal…