Individuals with a high school education represent the largest subset of the U.S. workforce. However, little is known about the employer expectations of these individuals, particularly in the area of soft skills--also known as 21st-century skills. Online job advertisements offer useful data for examining these expectations, as they may supplement…

This study comprehensively identifies the determinants in students' campus selection decisions, emphasizing the crucial role of brand pride in the process. With the participation of 704 students in an online survey through the Google Forms platform and analysis using SEM-SmartPLS 4.0 Structural Equation Modelling, this study presents a solid…

Media is an important socialization actor through which adolescents can learn about careers. Nine focus group interviews were conducted with 44 late adolescents (M[subscript age] = 16.27; SD[subscript age]= 0.54; 56.82% female) in high schools in Belgium to explore how youth in this age group receive career-related messages, the work tasks,…

The research surrounding elite adult athletes has shown that these athletes consistently experience mental health difficulties. The prevalence rates of mental health disorders among the adult elite athlete population are at much higher rates than the average adult population. This includes substance abuse, depression, anxiety, and eating…

There is a public health epidemic in adolescents' use of Electronic Nicotine Delivery Systems (ENDSs), also known as electronic cigarettes, vaping products, or JUULs. However, little is known about the level of knowledge school staff have about ENDS. The purpose of this study is to examine outcomes of a nurse-led educational intervention designed…

This dissertation examines how first-generation high school Students of Color from California's San Joaquin Valley navigate digital marketing and advertising during their college search and application processes, offering a timely contribution to the study of college admissions in a post-affirmative action landscape. Higher education institutions…

This study theorizes and tests moderators (perceived availability of marijuana and age-group) of the association between adolescents' frequency of marijuana ad exposure and past-year marijuana use. To test this model, I analyzed national survey data from 9,024 American adolescents with hierarchical regression techniques. Results showed that being…

College outreach efforts are sometimes received as nuisances, or worse, as maddening spam and junk email. New digital technologies and data-driven targeting innovations are reducing the amount of paper materials distributed, yet they are not reducing the oversaturation experienced by many prospective students. Colleges use Search and Encoura to…

Nearly 40 percent of college students are transfers. They approach the college search process much differently than traditional students, choosing a college much more quickly and often having a more focused and specific reason for choosing a new school. How can your campus meet their needs, engage more transfers, and increase your enrollment of…

To be literate in a society where the information shared online is often exploited, learners should be exposed to multiple aspects of contemporary predictive modeling. This article explores an activity in which grade 10 students learned how a famous AI algorithm (the Apriori algorithm) uses conditional probability to automate the process of…

This study underpinned the authentic materials using images for reading comprehension. It sought to determine the proficiency level of the respondents in reading comprehension skills along with vocabulary, making inferences, sequencing events, and drawing conclusions and proficiency level of the respondents in the comprehension of advertisements,…

AACRAO partnered with two marketing faculty members to identify how higher education institutions are marketing themselves to high school seniors and to assess whether a brand management approach is being utilized. The research also sought to identify the practices that some institutions use (if any) to achieve enrollment results that are more…

High school students have been through profound changes and challenges in the last three years. The experiences of the pandemic, lockdowns, virtual classes, and economic and social disruptions have had tremendous--and possibly lasting--impacts on them. As they prepare to enroll in college, have those experiences changed how they search for…

In this study, we conducted in-depth interviews with 29 parents of prospective college students, a target public of university marketing efforts. We explored how university communication influenced parents' attitudes, and reputation perception. The research findings are significant in understanding parents' views on responding to prevalent…

In many Asian countries and increasingly in the West, primary and secondary school students receive private tutoring, often in the form of lectures in cram schools. As English is an international "lingua franca," many students enroll in English courses after school. Students enrolled in English private tutoring (EPT) are often…