This quantitative study explored the intricate landscape of marketing strategies influencing adult learners' satisfaction with their decisions to enroll in community colleges. Using survey research design, this study illuminated significant insights into the multifaceted world of higher education marketing, particularly in the context of community…

This quantitative research study sought to determine the impact social media advertising had on 15 community college courses. The enrollment data was collected from these 15 courses after they had been advertised using social media, and it was compared to the enrollment data for these same courses when they were offered in 2020. The social media…

In this supplement, the cost to implement and operate the Dana Center Mathematics Pathways (DCMP) program across the participating colleges is presented separated into primary cost categories based on program components describing what portion of spending went to training, teacher time in class, teacher time outside of class, advisement,…

The definition of leadership changes over time, and the language used to describe leaders is key to understanding what is acceptable and desired in those who lead community colleges at the highest level: the presidency. Language is inherently political, so the discourse around the qualifications of and expectations for presidents has the power to…

This document records testimony from a hearing before the Subcommittee on Early Childhood, Elementary, and Secondary Education that was held to discuss the future of higher education post COVID-19. Member statements were presented by: (1) Honorable Frederica S. Wilson, Chairwoman, Subcommittee on Education and Workforce Investment; and (2)…

The increase in enrollment of African American, Hispanic, and Asian students in community colleges in the Southern parts of the United States of America sparked an interest in researching the hiring of non-Caucasian faculty in similar institutions and regions. This phenomenological study sought to unveil the personal experiences of non-Caucasian…

The Attaining Information Literacy Project has focused on identifying first-year college students with below-proficient information literacy skills, gaining an understanding of those students' self-views and perceptions of information literacy, gaining an understanding of their instructional experiences and preferences, and developing an…

Whereas community colleges and for-profit institutions both provide postsecondary educational opportunities, they are different in a host of dimensions. This brief describes some of those differences--not to win a debate or suggest public policy, but to show why comparisons made between the community colleges and for-profit institutions are more…

Successful organizations, both public and private, rely heavily on "word-of-mouth recommendations" for their products and services. Financial viability of any organization depends profoundly on formal and informal networks of customers who pass their assessments of an organization's performance to acquaintances, friends and families.…

Nutrition-related messages inundate mass media advertisements in the United States but it is unclear as to how those messages affect a person's food selection behavior and awareness of nutrient and non-nutrient message content. This dissertation is a culmination of research examining the use of mass media (television and print) as a pedagogical…

The purpose of this qualitative study is to analyze how advertising affects a student's search and community college choice among the plethora of community colleges, career/technical schools, universities, and other influencers. The results of the research indicate that parents, friends, high school counselors, economics (i.e., money), and…

The purpose of this study was to describe implemented and planned Latino student success activities in North Carolina community colleges and to examine variations in these activities based on the degree of Latino settlement in the college service area. This study was designed to answer the following research questions: (1) What Latino student…