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Peer reviewedStout, Daniel A.; And Others – New Jersey Journal of Communication, 1994
Uses content analysis of 306 consumer advertisements in "People's Daily" from 1979-91 to examine utilitarian and hedonistic themes and appeals. Finds support for the hypothesis that depictions of utilitarian values are decreasing, and indirect support for the hypothesis that hedonistic values are increasing. Suggests that Chinese…
Descriptors: Advertising, Audience Analysis, Consumer Economics, Content Analysis
Hollstein, Milton – 1989
Chinese television started in 1958 but variety in programming and production of sets priced within reach of individuals were slowed by the Cultural Revolution. Since the economic and political reform movement began in 1979, Chinese television has been maturing as an important cultural and political force. The People's Republic of China is a Third…
Descriptors: Advertising, Audience Response, Broadcast Industry, Developing Nations
Download full textAssociation for Education in Journalism and Mass Communication. – 1996
The Advertising and Public Relations section of the proceedings contains the following 14 papers: "Toward an Understanding of Cultural Values Manifest in Advertising: A Content Analysis of Chinese Television Commercials from 1990 and 1995" (Hong Cheng); "The Impact of Advertising Distance on International Advertising: An Analysis of…
Descriptors: Advertising, Case Studies, Content Analysis, Cultural Context
2003
The International Communication Division of the proceedings contains the following 18 papers: "Press Freedom in Asia: New Paradigm Needed in Building Theories" (Jiafei Yin); "Entertainment East and West: A Comparison of Prime-Time U.S. and Asian TV Content Using the Methodology of the National Television Violence Study" (Anne…
Descriptors: Acculturation, Advertising, Democracy, Females
Popov, Nikolay, Ed.; Wolhuter, Charl, Ed.; Ermenc, Klara Skubic, Ed.; Hilton, Gillian, Ed; Ogunleye, James, Ed.; Chigisheva, Oksana, Ed. – Bulgarian Comparative Education Society, 2014
This volume contains papers submitted to the 12th Annual International Conference of the Bulgarian Comparative Education Society (BCES), held in Sofia and Nessebar, Bulgaria, in June 2014, and papers submitted to the 2nd International Partner Conference, organized by the International Research Centre 'Scientific Cooperation,' Rostov-on-Don,…
Descriptors: Role of Education, Global Approach, Competence, Comparative Education
