Undergraduate advertising campaigns courses are known for their integration of knowledge, application of different skills, and group work. This capstone class partners with a real-world client and may be considered the last professional experience in an educational setting before students graduate. Using a multi-methods approach, this study…

This brief highlights key findings from the implementation of the TechHire and Strengthening Working Families Initiative (SWFI) programs and offers considerations for practitioners. The programs provided training for high-tech jobs as well as support services to people with barriers to training and employment. Presented especially for a…

Water conservation in residential landscapes remains essential to mitigate projected global water shortages. Social media has seldom been used to drive engagement in conservation and may be an important channel for environmental change agents to communicate to clientele and promote behavior changes. We tested messages framed with real conservation…

Mental health challenges for youth continue to be a growing concern. Youth-serving organizations have the potential to play a significant role in recognizing the signs and symptoms of mental health challenges in youth. The Youth Mental Health First Aid (YMHFA) training course is widely used to equip adults working with youth with skills to support…

This paper is a content analysis of political flyers and messages developed by Religious Right campaigns between 1974 and 2013 to fight legislation supportive of lesbian, gay, bisexual, and transgender (LGBT) individuals. The analysis focuses on 16 campaigns in which Religious Right groups made claims about transgender adults and children. In…

Objective: This article presents the results of testing draft folic acid educational materials with key gatekeepers, leading to the development of a Spanish-language print advertisement, poster, and radio public service announcement (PSA) aimed at promoting folic acid consumption among 18- to 25-year-old young Latina adults, as well as a…

Four million individuals under the age of 21 admit to consuming alcohol in any given month. This is a significant statistic considering alcohol is responsible for most health problems related to drugs among adolescents. Research has shown that the high influence of alcohol advertising may encourage adolescents to emulate the behaviors seen in…

Assessed the short-term effects of a television counteradvertising media campaign, the Florida "truth" campaign, on rates of adolescents' smoking initiation. Followup surveys of adolescents interviewed during the first 6 months of the advertising campaign indicated that exposure to the "truth" campaign lowered the risk of youth…

When the student newspaper editors plan to publish an ad questioning the existence of the Holocaust, the issue "burn[s] throughout the community." Should the president prevent the ad's publication? What principles and values should enter into his decision?

This handbook of procedures developed by the Committee on Professional Concerns (COPC) of the University of South Florida (USF) describes the process to be used in recruiting and hiring qualified candidates for positions on the USF library faculty. The publication is divided into six sections: (1) information on the USF equal employment…

This document contains vocational education program courses standards (curriculum frameworks and student performance standards) for exploratory courses, practical arts courses, and job preparatory programs in marketing education offered at the secondary or postsecondary level as a part of Florida's comprehensive vocational education program.…

Intended for students in grades 4-7, the lessons in this guide focus on consumer law-related education. Major objectives are for students to gain an understanding of (1) the laws and legal practices in a democratic society; (2) the concepts of authority, order, property, and justice in the operation of institutions; and (3) the processes and…

Since 1996, our research team has conducted 15 focus groups with 169 middle-school youth in small communities as formative research for campaigns against alcohol, tobacco, drugs, and violence. Some key findings of a synthesis of focus-group results are that girls and boys perceive different risks to alcohol and tobacco use; peer relationships are…

Over the past 30 years, Florida's 500 middle schools have become more sizeable, racially segregated, and security conscious. Other features include interdisciplinary team organization, warring curricula, block schedules, integrated technology, inclusion, ability grouping, corporate practices, and female and minority principals committed to…