"The Internet and the Google Age" commemorates the 25th Anniversary of the Internet in March 2014 and celebrates the achievements and benefits while also pointing out the limitations and perils of the Internet. It identifies the broad characteristics of the Internet age, and includes several studies that outline the educational benefits…

In the last few decades, investigations into the linguistic landscape (LL) have sought to analyse written language practices as they are observable in public space. Whilst the LL analysis of language choice in given contexts has opened a host of possibilities for scientific enquiry in the field, the methodologies employed in the collection and…

My dissertation investigates the twentieth and twenty-first century reader's relationship to poetic text as it is altered through daily exposure to technology in the rise of the information age, as seen in the works of Francis Ponge, Pierre Alferi and Veronique Vassiliou. My project also examines historical documents--radio and television…

In this article, the author is concerned about the potential for increased stratification. As he considers the recent phenomenon of "branding," whereby efforts to enhance reputation and prestige culminate in the creation of the "celebrity university," the author notes the irony that even as the branded institutions declare…

This Research Note reports on a large-scale staff-student project focussing on the use of English for Specific Business Purposes in a number of promotional genres (TV commercials, annual reports, corporate web-sites, print advertising) within several of the EU member states: Belgium, the Netherlands, France, Germany and Spain. The project as a…

Some of the literature on the role of teaching culture in second language instruction is reviewed, with some emphasis on the work of Ortunio and the Kluckholn model of French culture. One instructor's use of French print and television advertising to teach French culture is described. Values such as intellectuality, traditionalism, and patriotism…

Reports on the use of magazine advertisements in an elementary French class to give insights into aspects of traditional and contemporary French civilization. Included are techniques for presentation, use of students' native language, what the ads reflect, outline of possible themes, and reproductions of several advertisements. (AMH)

The origins and functions of stereotypes are discussed, a classroom study of Mexican students' perceptions of the French and French culture based on their responses to French advertising and cartoons is reported, and implications for instruction and teacher behavior to change existing stereotypes are outlined. (MSE)

This booklet is intended for classroom use in first-year high school French to acquaint students with the McDonald's fast food restaurants in Paris. The specific objectives are for the student to: (1) discuss the similarities and differences between the American and Parisian McDonald's, (2) set up a miniature McDonald's in the classroom, (3) order…

Approaches taken in the United States and France to use of visual pedagogy are compared and discussed. The necessity of integrating semiotic theory and visual pedagogy is underscored, a semiotic model of visual literacy and decoding is outlined, and some advertisements are analyzed, giving suggestions for teaching use. (MSE)

The textbook, entirely in French, is designed to help prepare anglophone students for French language usage in the media and telecommunications. It is organized according to two major themes. The first part addresses the French of advertising; chapter topics include the actors in advertising (agencies, announcers, supports), forms of advertising,…

The 33 papers, all in French, from the 1996 conference on research in linguistics address a wide range of topics in linguistics, including: linguists as an endangered species; categorizing verb specifiers in Yoruba; socio-terminology as a framework for understanding the language of orthodontia; French-to-Arabic borrowings in the 19th and 20th…

This volume contains papers submitted to the 12th Annual International Conference of the Bulgarian Comparative Education Society (BCES), held in Sofia and Nessebar, Bulgaria, in June 2014, and papers submitted to the 2nd International Partner Conference, organized by the International Research Centre 'Scientific Cooperation,' Rostov-on-Don,…