Many high school students first "visit" colleges and universities through digital means. For some students, institutional websites are the only exposure they have to the campus until fully admitted and enrolled. Thus, institutional websites are one of the most important media for potential students to secure information, and web presence…

Objective: Colleges have implemented policies to limit tobacco use on-campus; however, the off-campus environment is often overlooked in tobacco control efforts. We assessed availability, marketing, and promotion of cigarettes, snus, and traditional smokeless tobacco (SLT) in a sample of communities surrounding 11 college campuses in North…

Many Universities are missing an opportunity to focus student recruitment marketing efforts and budget at the program level, which can offer lower priced advertising opportunities with higher conversion rates than traditional University level marketing initiatives. At NC State University, we have begun to deploy a scalable, low-cost, program level…

This resource was prepared in response to a request for examples of developmental screening activities in Early Learning Challenge (ELC) States. This information will be helpful to States as they consider how to identify and address health, behavioral, and developmental needs of children with high needs. To address this request, ELC TA reviewed…

Objective: Comprehensive information on the facilitators of HIV testing in Latino women (Latinas) in the Southeastern USA is lacking. Efforts to rectify this should include Latina perspectives on the issue. This study aimed to (1) solicit Latina perspectives using qualitative methodology and (2) characterise enablers of HIV testing follow-through.…

In 2003, the state of North Carolina (NC) implemented a multi-component initiative focused on teenage tobacco use prevention and cessation. One component of this initiative is "Tobacco.Reality.Unfiltered." ("TRU"), a tobacco prevention media campaign, aimed at NC youth aged 11-17 years. This research evaluates the first 5 years…

Unsolicited bulk email received by business users has increased exponentially in volume and complexity since the introduction of email. However, the factors that influence managers to purchase spam filters have never been fully documented or identified, only assumed. The purpose of this qualitative study was to identify, understand and document…

This article reports how some colleges in the National Collegiate Athletic Association (NCAA) men's basketball tournament have produced unlikely commercials. One of them is Drake University, which has a TV ad that consists entirely of a series of numbers, words, phrases, and stylized drawings in two shades of blue instead of the usual pictures of…

This study analyzes the potential of major financial aid initiatives to serve as key elements of an institutional branding strategy. Concepts of branding and marketing serve as guiding frameworks for the analysis and interpretation of the findings. Using a case study approach, data were collected through interviews and document analysis at the…

The purpose of this study was to describe implemented and planned Latino student success activities in North Carolina community colleges and to examine variations in these activities based on the degree of Latino settlement in the college service area. This study was designed to answer the following research questions: (1) What Latino student…

The 1984 campaign between Republican Jesse Helms and Democrat Jim Hunt of North Carolina was one of the most expensive campaigns in history. The Helms campaign spent an estimated $15.6 million and Hunt is believed to have raised $9.8 million. Both sides relied heavily on television advertising. A study was conducted to measure the link between…

Examines the process by which real estate developers construct rural images of urban places, exploit anti-urban, pro-rural, and pro-community sentiments, and commodify and appropriate the established meanings of places. Uses Chapel Hill, North Carolina, as a case study. Contains 47 references. (SV)

This year-long research project documented critical issues of supply and demand for teachers in the Carolinas. Researchers focused on the number of public and private school education positions advertised in the four major newspapers serving South Carolina and the Charlotte metropolitan region of North Carolina. They documented advertising trends…

Much good work has recently been done on the socioeconomic history of teaching in the United States, particularly in relation to the "feminization" of the profession that occurred over the course of the nineteenth century. This article brings together evidence from disparate local sources in both North Carolina and New York to explore…

This document contains teacher materials for a 4-unit, 1-year marketing education course in advertising and sales promotion offered in grades 11 and 12 in North Carolina. The preface contains a rationale for the development of the course, a course description, course objectives, a list of the instructional units of the course, and a list of the…