This study examines the visual and verbal content of advertisements in women's magazines published between 1980 and 1990 in Turkey. Based on content analysis, we established the categories of products and services, age, body parts, women's roles, clothes, and locations. We determined the five most frequent words employed in all grammatical or…

The learning outcomes concerning the characteristics of persuasive communication are specified within Turkish curriculum from 4th grade onward. Depending on the field and purpose, persuasive communication exhibits different characteristics. Turkish language education program addresses such general characteristics of media texts as cultural…

The aim of the study is to identify the effects of using the public service ads as a teaching and learning material in the course of human rights, citizenship and democracy on the empathy skills of the primary school students and to reveal the views of the primary students about the course of human rights, citizenship and democracy in which the…

The Turkish students who study at Russian universities continue learning Russian at the main departments. The main difficulty which foreign students face while learning Russian is scientific style. Those who teach Russian as a foreign language admit that foreign students are often unprepared to learn specific vocabulary. The article covers a…

The global market's economic growth has been boosted by the size of the sports industry, which now has a budget in the billions of dollars. Sports marketing has emerged as a result of this growth in the sports industry. Sports marketing has emerged as the most important feature of sports companies, having grown in importance as a scientific…

It's important that the messages and information in the public spot advertisements that is wanted to be conveyed to the individuals to be reached at the desired level and an asymmetric structure existing between the message prepared with a fictional structure and the perception between the message and the receiving party. Because, a decent…

English language teaching (ELT) and the training of English language teachers have long been important issues in Turkey. However, the related discussions and studies about ELT and English language teachers have mostly concentrated on the systems and issues in the public education sector. Aiming to fill this gap about the involvement of the private…

The aim of this study is to examine mobile games in the context of their content and to evaluate the situations faced by children through document analysis in terms of age-rating, game score, access permissions, the inclusion of advertisements, in-game purchases, encouraging consumerism, the inclusion of violence, bad habits, and educational…

A very important parts of TV commercials are the messages and how they convinced people. In addition, the information given in commercials may contain messages that seem like a fact however, they may not be true. To understand these commercials it is more beneficial to observe how they say instead of what they say. In many studies (Ferreira, et…

The main purpose of this study was to examine the ethical beliefs of Turkish senior counseling students who are eligible to be counselors, and to compare these beliefs with those of Turkish freshmen counseling students based on Turkish counseling ethical codes. Gibson and Pope's (1993) ethical beliefs and practice survey was used to collect data…

Problem Statement: When children watch television, they are exposed to commercial advertisements whose general purpose is to make a positive impression on viewers about a commodity or service in order to drive the sales of that commodity or service. Due to their voiced and moving images, their setup and characters, and their being short and…

This study examining the robotic codings and robotic tournaments from the perspectives of Information Technology (IT) teachers was carried out using the qualitative case study method. In the study, a total of 20 teachers from private schools and state schools were asked for their views. The research data collected from the IT teachers helped…

Advertising is a prominent discourse type which is inevitably linked to a range of disciplines. This study examines the language of a non-product advertisement, not isolating it from its interaction with other texts that surrounds it. It is based on Norman Fairclough's Critical Discourse Analysis (CDA) framework in which there are three levels of…

The study investigates the effects of media and advertisements on food purchasing and consumption in physical education and sports school students. 160 woman (mean age=21,52±1,9) and 248 man (mean age=22,14±2,2) totally 408 students of Turkey, Antalya Akdeniz University School of Physical education and sport, participate to the study. Research is…

This paper develops theory related to advertising, materialism, and life satisfaction by formally testing explanations related to the antecedents and consequences of materialism. Survey data were collected from seven major cities each in a different country (Australia, Bosnia/Herzegovina, Germany, Egypt, Korea, Turkey, and the USA) using a…