Commercial and noncommercial radio in the United States and Great Britain have followed opposite paths of development. Unlike the United States, where commercial radio was the historical cornerstone of the broadcasting system, the Independent Local Radio (ILR) of Britain is the newcomer into an environment heavy with the heritage of the…

Presents a case study classroom exercise using the theme of price/non-price competition and based on a poster advertisement of the Eurotunnel. Recommends this exercise for use with fourth year General Certificate of Secondary Education (GCSE). Suggests the follow-up activities of class discussion and designing an advertising campaign. (KO)

Presents exercises that introduce issues of advertising. Activities are designed for a variety of levels. Uses recent advertising data from a number of large corporations. Provides information concerning additional resources. (KO)

Examines the cultural content of advertisements in two superficially similar countries (Great Britain and the United States). Finds U.S. advertising portraying characters in more "individualistic" stances, with social class differences more evident in British advertising. Maintains that advertising should adapt to individual cultural…

Presents the results of a contrastive study of French and English advertisements directed at family needs. The study, based on the work of British students attending an advanced French course, analyzes male and female roles, stereotypes, and changes, as they emerge from the language and images of advertising. (MES)

The 1983 British general election saw greater use than ever before in that country of sophisticated marketing research and techniques in the promotion of a party (the Conservatives) and a personality (Margaret Thatcher). With the help of an outside advertising agency, the Conservative Central Office had more marketing expertise than ever before,…

Prestel, Oracle, and Ceefax are telephone based video text systems currently in use in Great Britain. Rather than being considered as competitors, they should be viewed as complementary media with separate functions based on their differences. All use home television sets to receive information in print, and all broadcast on spare TV lines in the…

Discusses the Business and Economics Education (BEE) portion of the National Curriculum in Great Britain. Describes a project for incorporating technology training into other subject areas for a common, practical approach to learning. Emphasizes the importance of having a specialist to teach BEE to provide a quality experience and ensure…

Reports briefly on research concerning (1) network television coverage of the Iranian hostage crisis, (2) puffery and readership of magazine advertisements, (3) television role models and anticipated social interaction, (4) portrayals of the elderly in magazine advertisements, and (5) British broadcast coverage of the Soviet invasion of…

"Creative business services" have grown rapidly in Great Britain and are important in terms of their impact on the economy, including their contribution to international trade. They have helped and been boosted by such business changes as privatization, spread of information technology (IT), and contracting out of services. The sectors…

A study evaluated procedures currently used to market adult education at five colleges in Great Britain. Data were collected from roundtable discussions with the principals and vice-principals of the five participating colleges and from interviews and questionnaires administered to staff members from each college and to representatives of…

This volume contains papers submitted to the 12th Annual International Conference of the Bulgarian Comparative Education Society (BCES), held in Sofia and Nessebar, Bulgaria, in June 2014, and papers submitted to the 2nd International Partner Conference, organized by the International Research Centre 'Scientific Cooperation,' Rostov-on-Don,…