The marketing of heated tobacco products (HTPs), like IQOS, influences consumers' perceptions. This mixed-methods study analyzed (i) survey data (2021) of 2222 US and Israeli adults comparing perceptions of 7 IQOS attributes (design, technology, colors, customization, flavors, cost and maintenance) and 10 marketing messages (e.g. 'Go smoke-free…')…

The promotion of lighter skin tones--a form of colorism--has a long and worrisome history. However, little is known about the discourse of colorism outside of Western contexts, especially in languages other than English and in online settings. Therefore, in this study, we applied keyword, collocation, and concordance analysis, alongside inductive…

Today, being actively present on social networks promotes visibility in the digital environment. Active Presence requires choosing the platforms that best suit the communication needs of the audiences, developing a frequent activity (Activity) and disseminating a certain type of publications (Presence). This study defines and evaluates the level…

In the present descriptive qualitative study, we present the concept of vocational branding to provide a definition and explain how it may increase interest in a particular vocation or career. We define vocational branding as a set of stories, facts, and ideas communicating the personality, traits, and realistic benefits and challenges of a…

The topic of this academic review is settler slogans that mandate colonial school policy in North America. Also discussed is Indigenous futurity as a strategy for transforming education and countering the educational harm that comes from weaponized language. Beginning in 1887, the US federal government authorized colonial schooling, using the…

The article discusses the main results of a survey that was conducted in 2016 by specialists in the Sociological Research Department of the St. Petersburg Publicly Funded Institution "Kontakt" City Center for Social Programs and the Prevention of Juvenile Delinquency. The study surveyed teenagers and young adults who participated in the…

To understand recent changes in the social work academic job market, we gathered information on both open social work tenure-track positions and doctoral candidates' experiences on the academic job market to provide an approximation of the overall 2017-2018 academic market in social work. About two-thirds of both PhD and DSW candidates on the job…

Purpose: The purpose of this paper is to investigate the construct of online public engagement by identifying the modalities universities use to give visibility to their approach on institutional websites. Design/methodology/approach: An exploratory factor analysis outlined the principle dimensions that explain online public engagement starting…

This document records testimony from a hearing before the Subcommittee on Early Childhood, Elementary, and Secondary Education that was held to discuss the future of higher education post COVID-19. Member statements were presented by: (1) Honorable Frederica S. Wilson, Chairwoman, Subcommittee on Education and Workforce Investment; and (2)…

The author examines discourses of English as a Lingua Franca (ELF) and World Englishes (WEs) in the commercials for 2 standardized English tests: the International English Language Testing System for study abroad in English-dominant countries and the Canadian English Language Proficiency Index Program for Canadian permanent residency and…

Antitobacco advertisement components, including types of messages and advertising appeals, have not been evaluated among multinational groups. This study identified and compared the content of antismoking video ads across three countries. We reviewed 86 antismoking video advertisements for the following information: severity of the consequences of…

There has been a long tradition of demonstrating formal education's direct relationship with many dimensions of development, including increased productivity, health, reduced mortality, population control etc. There has also been a literature looking particularly at the 'democratic dividend' from education, both through the lens of global…

This study provides insight into the role of technology in the creative process in contemporary advertising education. Many questions guided this Grounded Theory study How are radical changes in the communications industries changing the way we teach and learn creatively? Are students using technology in their creative process? Is technology…

Over the last decade, many universities attempted to improve their public image by changing their corporate visual identity (CVI) and/or name. Despite the prevalence of such practices, little research has been conducted into their effectiveness. The research reported here focused upon one facet of the higher education branding debate, that of the…

Information in general is congruent with cultural values because a culture consists of transmitted social knowledge. Cross-cultural research demonstrates that audiences who are fostered by different cultures may have different understandings of information. This research represents a comprehensive cross-cultural study using an experimental method,…