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Direct linkArtur Skweres – Second Language Learning and Teaching, 2021
This collected book analyzes the phenomenon of crisis manifested across various historical periods. It offers unique, multifaceted, and interdisciplinary perspectives on the issues of crises and finds numerous applications in the fields of literature, linguistics, advertising, photography, and foreign language teaching. The collection is divided…
Descriptors: Second Language Learning, Second Language Instruction, Teaching Methods, Interdisciplinary Approach
Download full textJames, Jonathan D., Ed. – Research-publishing.net, 2014
"The Internet and the Google Age" commemorates the 25th Anniversary of the Internet in March 2014 and celebrates the achievements and benefits while also pointing out the limitations and perils of the Internet. It identifies the broad characteristics of the Internet age, and includes several studies that outline the educational benefits…
Descriptors: Internet, Computer Use, Social Media, Females
Li, J., Ed.; Gromik, N., Ed.; Edwards, N., Ed. – TESOL International Association, 2013
It should come as no surprise that digital video technology is of particular interest to English language learners; students are drawn to its visual appeal and vibrant creative potential. The seven original case studies in this book demonstrate how video can be an effective and powerful tool to create fluid, fun, interactive, and collaborative…
Descriptors: English (Second Language), Second Language Instruction, Video Technology, Educational Technology
Nordmeyer, Jon, Ed.; Barduhn, Susan, Ed. – Teachers of English to Speakers of Other Languages, Inc. (TESOL), 2010
The definition of "English language classroom" is changing. When students have the opportunity to learn content and language at the same time, disciplinary boundaries overlap. Teachers are rethinking how they design courses, plan lessons, assess students, and collaborate with colleagues to support student learning and facilitate their…
Descriptors: English (Second Language), Second Language Instruction, Bilingual Students, Minicourses
Lambert, Michael P., Ed.; Welch, Sally R., Ed. – 1993
This handbook contains a collections of nine articles on the subject of direct-response advertising. The handbook gives advice on how to create effective advertisements for home study courses. The nine articles are the following: "Overview of Home Study Advertising in the 1990s" (Michael P. Lambert); "Ad Features that Sell"…
Descriptors: Advertising, Correspondence Study, Distance Education, Independent Study
Sandlin, Jennifer A., Ed.; McLaren, Peter, Ed. – Routledge, Taylor & Francis Group, 2009
Distinguished international scholars from a wide range of disciplines (including curriculum studies, foundations of education, adult education, higher education, and consumer education) come together in this book to explore consumption and its relation to learning, identity development, and education. Readers will learn about a variety of ways in…
Descriptors: Critical Theory, Social Systems, Popular Culture, Consumer Education
Kern, William S., Ed. – 2000
This collection of papers presents a picture of economic principles at work in the dynamic world of big-time sports. Papers were given at the 35th Annual Lecture-Seminar Series presented by the Department of Economics at Western Michigan University during the 1998-99 school year. After an "Introduction" (William S. Kern), the six papers…
Descriptors: Advertising, Athletes, College Athletics, Economic Factors
Berger, Joel S., Ed. – 1978
This handbook is intended as a reference tool for use in the college or university's public information office, news bureau, information services, or public relations office. An update of an earlier edition, it presents articles by a number of authors, some from CASE Currents, bulletin of the Council for Advancement and Support of Education. It…
Descriptors: Advertising, Broadcast Industry, Cable Television, Directories
Macklin, M. Carole, Ed.; Carlson, Les, Ed. – 1999
This book presents cutting-edge research designed to stimulate and inform the debate over advertising to the children's market and the effects such advertising has on children. Perspectives are organized in sections to address what children know and think about advertising, how advertising works with children, and what issues are at the forefront…
Descriptors: Adolescents, Advertising, Childhood Attitudes, Children
Canter, Andrea, Ed. – 1998
"Communique" is the "official newsletter of the National Association of School Psychologists" (NASP). This "Special Edition" of "Communique" is a compilation of previously published articles all of which bear on information frequently requested by families. NASP is dedicated to building partnerships between…
Descriptors: Adolescents, Advertising, Children, Computers
College Press Review, 1978
Describes the "Stanford Daily v James Zurcher" case involving a police search of the Stanford University newspaper office, presents student press reactions to the case, and reports on other current issues that affect the student press. (GT)
Descriptors: Advertising, Freedom of Speech, Higher Education, Journalism
ERIC Clearinghouse on Reading and Communication Skills, Bloomington, IN. – 1991
This ERIC/RCS Special Collection contains 10 or more Digests (brief syntheses of the research on a specific topic in contemporary education) and FAST Bibs (Focused Access to Selected Topics--annotated bibliographies with selected entries from the ERIC database), providing up-to-date information in an accessible format. The collection focuses on…
Descriptors: Advertising, Class Activities, Communication Skills, Elementary Secondary Education
Kent, Martha Whalen, Ed. – 1976
This manual, part of the "Competence Is for Everyone" curriculum, helps students examine the process of making appraisals of people and how appraisals can limit learning and career opportunities when based on sex or race. The curriculum can be used by intermediate, secondary, and junior college teachers and students. This anthology, a…
Descriptors: Advertising, Anthologies, Bias, Cultural Influences
Dines, Gail, Ed.; Humez, Jean M., Ed. – 1995
This reader is intended to introduce undergraduates to the richness, sophistication, and diversity that characterize contemporary media scholarship. Another goal is to take the mystery out of the idea of media culture by examining its production, construction, and the meaning-making processes through which media imagery and messages help shape our…
Descriptors: Advertising, Cultural Differences, Higher Education, Mass Media
Anderson, Catherine, Ed. – 1997
The writings of both teachers and students participating in the New Americans Homeowners Project, a project combining English-as-a-Second-Language (ESL) instruction and information on first-time home-buying for immigrants in language minority groups are presented. The project provided training and technical assistance to ESL teachers, and reached…
Descriptors: Adult Education, Advertising, Classroom Techniques, English (Second Language)
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