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| Advertising | 6 |
| Doctoral Dissertations | 5 |
| Propaganda | 3 |
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| Educational Research | 2 |
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| Teaching Methods | 2 |
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| Baskin, Otis Wayne | 1 |
| Harris, Nancy E. | 1 |
| Moore, Carlos William | 1 |
| Permut, Steven Eli | 1 |
| Sable, Paul F. | 1 |
| Yeakle, Myrna Anne | 1 |
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| Dissertations/Theses | 6 |
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Yeakle, Myrna Anne – 1975
The primary purpose of this study was to investigate the effectiveness of "The Propaganda Game" in teaching selected persuasion techniques which may be used in the advertising of health products or services. The sample included 224 students in an introductory personal health course at Eastern Michigan University. The subjects were…
Descriptors: Advertising, Doctoral Dissertations, Educational Games, Educational Research
Moore, Carlos William – 1976
Four hundred fifty subjects at Texas A&M University provided data, through self-administered questionnaires, to evaluate the influence on readers of qualifying statements regarding technical performance claims in magazine advertisements. Each respondent was exposed to a single treatment by viewing one of 30 versions of mock magazine…
Descriptors: Advertising, College Students, Credibility, Doctoral Dissertations
Permut, Steven Eli – 1975
The objective of this study was to explore the semantic structure used by subjects in assessing (evaluating) a series of eight television commercials previously (but unofficially) rated for deceptiveness by FTC attorneys. Five local respondent groups were used: 158 undergraduate students enrolled in an introductory advertising course, 175…
Descriptors: Advertising, Audiences, Discriminant Analysis, Doctoral Dissertations
Baskin, Otis Wayne – 1975
This study investigated whether candidate images could be designated as primarily either stimulus- or perceiver-determined and if a multiple regression model could be constructed to predict candidate image ratings from pre-stimulus perceptions of the candidate's party and post-stimulus ratings of the advertisement. One hundred twenty subjects were…
Descriptors: Advertising, Behavioral Science Research, College Students, Commercial Television
Harris, Nancy E. – 1975
This study attempted to better define the nature of critical thinking and its component skills (with a focus on the interpretation, analysis, and evaluation of data) by investigating the relationship between critical thinking competency and an activity card method of instruction, individual or small group work patterns, achievement, and sex. The…
Descriptors: Academic Achievement, Advertising, Affective Behavior, Cognitive Development
Sable, Paul F. – 1985
Enrollments in Masters of Business Administration (MBA) programs and the use and effectiveness of marketing techniques for managing MBA enrollments were investigated in 1984. A 94-item questionnaire completed by 56 MBA programs offered at colleges and universities in the Middle Atlantic States addressed administration, awareness of marketing and…
Descriptors: Advertising, Business Administration Education, Educational Demand, Enrollment Projections
