Presents a public service advertisement distributed by the International Paper Company to help students improve their vocabulary. (DD)

This workbook presents a two-tiered strategy designed to enable mid to senior high school students to become Tobacco Awareness Peer Mentors, and to talk to fourth and fifth grade students about their personal experiences with tobacco and what they have read for themselves in actual tobacco documents. Each of the five units in the workbook includes…

Each technology learning activity describes context and lists objectives, needed materials and equipment, student assignment, and evaluation questions. (SK)

Each technology learning activity in this article includes content description, objectives, required materials, challenge, and evaluation questions. Subjects are designing product packages and communication through advertising. (SK)

Describes an effective way of using business and promotional techniques together in children's theatre. (VLC)

Argues that the tobacco industry deliberately uses advertising to influence young people to experiment with tobacco. Advertisements in sports, entertainment and sex-oriented magazines, outdoor advertising, and promotions in youth-oriented movies are all intended to influence young people. Lists actions individuals can take to reduce the influence…

This seventh-grade lesson plan asks students (working in teams) to create a multimedia advertising campaign on a current controversial issue. The lesson plan states that team members are not to apply any dialogue (either written or verbal) to any part of their presentation so that they may emulate the non-verbal, image only process that Martin…

Points out ways the tobacco industry markets products to youth, including paid advertisements, sponsorship of sporting events, music concerts, and magazines. Relates several focal points for smoking prevention, which include deglamorization of cigarette advertisements and making smoking socially undesirable. (LS)

The participant's manual contains training materials for a national conference on cultivating media relations in agencies concerned with independent living for people with disabilities. Preliminary materials include the conference agenda, background information about the trainers, organizational information on Independent Living Research…

This booklet presents 10 activities that deal with nonverbal communication. Activities in the booklet involve nonverbal messages present in the style of lettering, design, and color in advertisements; comic strips; facial expressions; body movement; idioms (such as "to be all eyes"); personal space; handshakes; clothing; and nonverbal…

The "Pashto Reader Originals" is one component of the "Pashto Reader," a set of materials designed to enable the student of Pashto to read modern written Pashto. These originals are computer scans of most of the passages in the Pashto Reader, authentic written Pashto passages. They are presented in their original published or…

The passages in transcription comprise one component of the "Pashto Reader" materials. They accompany "Pashto Reader," which is the basic text, and the "Pashto Reader Originals," the passages in their original published forms. They are passages in Pashto presented in broad phonetic transcription, for use by linguists…

One of a series of high school level units on business issues, this packet introduces students to a new type of business advertising, "issue ads." This non-product advertising allows a corporation or business organization to express its viewpoint directly to the public. Because this is a complex issue, the unit is recommended for…

This module on owning and operating a plumbing business is one of 36 in a series on entrepreneurship. The introduction tells the student what topics will be covered and suggests other modules to read in related occupations. Each unit includes student goals, a case study, and a discussion of the unit subject matter. Learning activities are divided…

This student workbook provides information about mass media and invites students to consider and respond to that information. Students are encouraged to use reading, writing, researching, critical thinking, interpreting, and debating skills in their responses. The book is organized into 8 chapters: (1) "The World of Media"; (2) "Television: Is…