The education system of our times has transformed greatly due to enormous developments in the IT field, ease in access to online resources by the individuals and the teachers adopting new technologies in their instructional strategies, be it for course design, development or delivery. The field of Distance and Online Education is experiencing…

Camps can play an integral part in raising a child. The American Camping Association (ACA) has developed key messages that correspond to developmental needs of children. To portray a professional image of camp, promotional materials should incorporate these key messages, the benefits of ACA accreditation, and the same language as child development…

Market segmentation is a marketing strategy that helps identify and classify a camp's product or service and determine the needs of a targeted market for the purpose of allocating marketing resources. Offers strategies for defining a target market and discusses the benefits of direct mail, deriving a mailing list, and suggestions for using a…

Written for 12 to 14 year olds. The 25 activities use hands-on experience to facilitate youth learning, including concepts review and learning assessment at each chapter's end. A retrospective impact evaluation is included in the appendices along with additional resources, glossary, training outline and teaching tips. An accompanying cd-rom…

While no recruiting tool can replace personal time spent with prospective camp counselors, an effectively designed media tool can strengthen the camp's overall recruiting plan. Suggestions are offered for determining which media tools fit the camp's needs, selecting elements and themes to include in a recruiting video, and using key interview…

Describes a five-step process for using research techniques of the nation's best newspapers to transform high school students into a professional sales staff. (RS)

Describes several ways that a good marketing message conveys benefits to the reader and differentiates the product from its competition. (SR)

Exchanging papers with other high schools and keeping a file of such newspapers create a resource of prospective advertisers and advertising designs. (RL)

Presents a brief examination of the evolution of virtual reality devices that illustrates how the development of this new medium is influenced by emerging technologies and by marketing pressures. Notes that understanding these influences may help prepare for the role of technical communicators in building virtual reality applications for education…

The Intensify/Downplay schema is a useful pattern for analyzing communication, persuasion, and propaganda. All people intensify and downplay as they communicate in words, gestures, numbers, and so on. But, "professional persuaders" have more training, technology, money, and media access than the average citizen. The three most common…

Based on the pattern of "the pitch" (Hi/Trust Me/You Need/Hurry/Buy), this sequence of questions can be used to focus on the "skeleton" underneath the surface variations of radio and television commercials, and newspaper and magazine ads. The five questions, which include evaluation criteria, are as follows: (1) What attention-getting techniques…

Recommends ways that publications staffs can make money while promoting activities. (JK)

Offers ideas for raising yearbook advertising revenues. (RL)

Three methods of cooperative, discount advertising for college stores are outlined. Ways of using advertising dollars to best advantage are listed, including obtaining coop advertising money, expanding media use, and planning and creating effective ads. (MSE)

Suggests ways of training a yearbook sales force to sell advertising. (Third of a four-part article). (GT)