In the pre-World War I era, advertising practitioners attempted to make their craft a profession. Generally agreeing that the creation of ethical codes was the most important step toward professionalism, practitioners organized the Associated Advertising Clubs of America (AACA). Early journal articles and AACA proceedings indicate that…

Codes 1038 magazine advertisements spanning 1940 through 1950 for mode of address in the child's body, face, eyes, and other areas. Indicates, regarding mode of address, significant rotating image trends toward a more direct address in the eyes and face of the child in the postwar period--trends that were absent in prewar and war years. (PA)

In the early 1900s, the small, penny newspapers of E. W. Scripps were aimed primarily at working class readers, had a policy of limited advertising, and relied upon circulation to provide the bulk of revenues. The "Spokane Press" was conceived in 1902 with E. W. Scripps, his sister Ellen Browning Scripps, and George Putnam as copartners.…

The 1879 Post Office Act created the four categories of mailable matter used today and, in part, signalled the emergence of the modern mass circulated magazine. Between 1863 and 1879, Congress liberalized the terms on which regular periodicals could use the mails and put newspapers and magazines on the same footing. Requiring payment of postage at…

"The Ladies' Home Journal" and its founder Cyrus H. K. Curtis are often praised for establishing significant and lasting standards of reputable advertising in the United States. These standards include banning the profitable but offensive advertising of patent medicines, vouching for the integrity of advertising contained in the…

This study of selected London newspapers between 1742 and 1765 reveals that advertised educational opportunities for adults, such as public lectures, lecture courses, and private instruction, were relatively expensive. Prior to 1760 medical and scientific topics were emphasized; an emerging interest in dancing, fencing, and music is also noted.…

Describes the efforts of Henry Crowell, developer of Quaker Oats, to develop a market for breakfast cereals using market research and advertising. Examines how innovations in communications technology have been brought about by the struggle to control the material economy in the face of industrialization. Traces the development of the information…

Examines the women's pages of the "Washington Post" in the 1950s that were edited by Marie Sauer. States that the newspaper turned down Sauer's request in 1952 to change from traditional women's pages to a unisex "lifestyle" section. Analyzes how women's pages were shaped by factors such as advertising, professional values, and…

This article provides an overview of a major national advertising campaign in support of cooperative education designed to expand postsecondary cooperative education in the United States. Conducted by the Advertising Council at the request of the National Commission for Cooperative Education and endorsed by 700 colleges and universities, the U.S.…

Social, economic, and popular scientific trends converged in the early twentieth century to support the mass popularity of cosmetics. Twentieth-century magazine ads for personal care and beauty products reflected the contemporary belief that "science" was on the verge of being able to cure almost anything, including physical flaws and…

The careful integration of editorial content, graphic design, and advertising to create a successful magazine package is not a phenomenon of the last half of the twentieth century. As early as the 1890s, the first publishers of "Vogue" magazine had established an editorial-advertising-design mix in the fashion magazine that was…

Sketches the history of the expansion of multinational advertising agencies. Then examines the growth, characteristics, and consequences of these agencies in an important region of the developing world, Latin America. (PD)

Traces the development of printing and other technologies of communication. Discusses their impact on society. (JMF)

Film historians have tended to overlook the industrial film even though it has been widely used as a sales tool since early in this century. The Caterpillar Tractor Company was one of the first to adopt this medium as a means of demonstrating what its machines could do in a variety of situations. While other types of films have been made by…

Compares recent trends in art education with the rationale for art learning expressed in a 1931 article by Victor D'Amico, "Art and the Average American Boy." Concludes that much of what D'Amico wrote still holds true today, especially the belief that art instruction must move beyond the studio to permeate daily life. (JDH)