While preparing to write this article, the author decided to review published teaching cases over the last 10 years concerning advertising and related fields in case journals. He became curious about trends in advertising teaching cases and decided to survey overall trends in teaching cases related to advertising cases. He reached out to 40…

Adolescence marks a transitional phase between childhood and adulthood, in which engagement to the maladaptive behaviors is more likely to occur. Alcohol and substance use among adolescents is of particular concern because it may lead to multiple forms of injuries, hospitalizations, and premature mortality. With the wider availability of the…

This invited essay discusses why I teach advertising, offering insight about the benefits of combining analytical and creative perspectives by reframing how creativity is used in the classroom.

In this commentary, the author considers the rise of algorithmic personalization and the power of propaganda as they shift the dynamic landscape of 21st-century literacy research and practice. Algorithmic personalization uses data from the behaviors, beliefs, interests, and emotions of the target audience to provide filtered digital content,…

In this invited commentary, I reflect on the philosophical changes to my pedagogical approach during the COVID-19 pandemic. Inspired by Mehta and Aguilera's (2020) "humanizing pedagogy approach," the commentary provides four elements to capitalize on when designing courses aspiring to inspire a brighter future in advertising.

The purpose of this commentary is to: illustrate the challenges that Japanese advertising education faces; find the possible causes for the difficulties faced; and consider potential solutions to overcome the challenges and prepare students for a fast-paced global workforce.

Misleading health news and product advertising has plagued the United States since the 19th century. Companies and individuals spent large sums of money to advertise in a variety of media, including newspapers, magazines, radio, TV, and, more recently, the Internet. Preying on the fears and insecurities of consumers, these entities used…

The article aims at improving the quality of higher and technical education in India to world class standard. Institutions in knowledge economy are reckoned to be the drivers of development. Indian institutions are making efforts, investing money, appointing professors, students are studying hard but due to the lack of marketing strategy, their…

The growing interest in "green" products in recent years has been met stride-for-stride with marketing campaigns attempting to tap into that trend. This once-niche sector was finally becoming mainstream and the market scrambled to meet that demand. Companies and organizations took steps to make themselves and their products and services more…

Student-run advertising, public relations or integrated communications agencies at colleges and universities give students hands-on client experience, help them develop their professional skills and provide students with an understanding of how to work within an agency structure. For faculty advisers, managing a successful student-run agency can…

It is not so long ago that universities shunned words such as "public relations" and "marketing," preferring to describe staff working in these areas as information officers and even assistant registrars and with such staff drawn from a cadre of generalist administrators. If they really had to be specific, then an acceptable word was "publicity".…

This article presents part 3 of a series of articles giving timely information about potential emergency situations and offering suggestions and new technology that exceptional families can use to prepare for emergencies--everything from localized to large scale emergencies, everything from natural disasters to terrorist attacks. In 2003 the…

Reflecting two students views on this summers riots, Tom Young locates the riots as a symptom of 20th century consumerism. Tracing the historical development of public relations and advertising with the rise of one of the 20th century's least known and most influential figures "Eddy Bernays", he asks the question--who's really to blame…

Liberal arts universities are under mounting pressure to maintain their position of relevance in an increasingly technological and economically competitive world, while professional journalism is steadily losing ground to social media. This essay argues that a new partnership between journalism schools and the academic community would be…

According to Weisbuch, many professors often view marketing and advertising as means to employ persuasion, not toward the good, but amorally, toward a commercial end that may be socially beneficial or harmful. Those in academe exist in a competitive environment, and while they are painfully aware of certain excesses and compromises that the…