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Download full textGoodman, R. Irwin – 1988
This annotated bibliography of 76 citations and abstracts focuses on communication with, by, and about the elderly. Publications span the period from 1949 to 1987. References to convention papers and materials that have not been published have been included only if available through the ERIC Document Reproduction Service or a similar organization.…
Descriptors: Advertising, Annotated Bibliographies, Interpersonal Communication, Mass Media
Peer reviewed
Direct linkTobolowsky, Barbara – New Directions for Community Colleges, 2000
Presents an annotated bibliography of recent ERIC documents that provide insight into the public perception of community colleges, the potential influence of the media on public opinion regarding community colleges, institutional relations with the media, and the role that Web pages play in strategic marketing. (VWC)
Descriptors: Advertising, Community Colleges, Interprofessional Relationship, Marketing
ERIC Clearinghouse on Reading and Communication Skills, Urbana, IL. – 1983
This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 11 titles deal with the following topics: (1) the Supreme Court and the limits of the First Amendment in "Zurcher v. Stanford Daily"; (2) the radical journalist, I. F. Stone; (3) group owned vs. independentl owned…
Descriptors: Advertising, Annotated Bibliographies, Court Litigation, Doctoral Dissertations
ERIC Clearinghouse on Reading and Communication Skills, Urbana, IL. – 1982
This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 32 titles discuss a variety of topics, including the following: (1) the elderly audience for religious broadcasting; (2) response to television advertising of directly marketed products; (3) the effectiveness of documentary film…
Descriptors: Advertising, Annotated Bibliographies, Attitude Change, Communication Research
ERIC Clearinghouse on Reading and Communication Skills, Urbana, IL. – 1983
This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 45 titles deal with a variety of topics, including the following: (1) the relationship of Jungian psychological traits and the effects of comparative advertising; (2) processing and reconstructing television narrative content;…
Descriptors: Advertising, Annotated Bibliographies, Broadcast Industry, Communication Research
McDermott, Steven T. – 1985
Designed to reflect the diversity of approaches to persuasion, this annotated bibliography cites materials selected for their contribution to that diversity as well as for being relatively current and/or especially significant representatives of particular approaches. The bibliography starts with a list of 17 general textbooks on approaches to…
Descriptors: Advertising, Annotated Bibliographies, Attitude Change, Communication Research
ERIC Clearinghouse on Reading and Communication Skills, Urbana, IL. – 1985
This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 35 titles deal with a variety of topics, including the following: (1) television and scholastic achievement; (2) press freedom and the new world information order; (3) content analysis of Saturday morning children's television…
Descriptors: Academic Achievement, Advertising, Annotated Bibliographies, Audience Analysis
