Designed to help high school students interested in a career in advertising select a college or university, this booklet lists those schools where a program in advertising education is offered and presents some of the pertinent data about their programs. A long letter written by Leo Burnett to a high school student interested in a career in…

This issue provides information on products and services for libraries from companies in North America, including a directory of products and services; a directory of suppliers; a shop-at-home supplier locator, organized by state or region; and a manufacturer's catalog and product showcase of paid advertisements. (LRW)

This special advertising section provides information on the document imaging resources of Matrix Imaging, ImageNow, and The College Board. Contact information for the companies is provided. (EV)

The information in this booklet has been compiled to help students select a college or university where a program in advertising education is offered. Information for each of the 110 programs listed in the booklet includes: (1) title of program; (2) specific degrees obtainable; (3) accreditation; (4) number of advertising students and graduates;…

The media play an increasingly strong role in transmitting values; behaviors; social norms; attitudes; and knowledge to youth and adults. Media literacy involves the ability to ask questions about what is watched, heard, or read. It involves learning what to look for, what to ask, and how to question these many influences. Media literacy also…

This is volume 2 of a two-volume series that addresses the critical need to forge closer ties between corporate America and Hispanic Americans. Volume 2 presents strategies for involving Hispanics in business. Techniques are given for developing businesses that will tap the Hispanic population as consumers and workers. The key elements of this…

The graphic design field is diverse and includes many areas of specialization. This guide introduces students to career opportunities in graphic design. The guide is organized in four parts. "Part One: Careers in Graphic Design" identifies and discusses the various segments of the graphic design industry, including: Advertising, Audio-Visual, Book…

The issue of providing access to alternative college programs for adult students through evaluation of institutional accessibility and development of appropriate responses is addressed in six articles. Barriers that adults experience in the admissions process and in completing college programs are identified by Thomas Taafee and Thomas M. Rocco in…

This document is an annotated bibliography of audio-visual aids in the field of consumer education, intended especially for use among low-income, elderly, and handicapped consumers. It was developed to aid consumer education program planners in finding audio-visual resources to enhance their presentations. Materials listed include 293 resources…