With the development of communication and information technologies, communication tools in the field of promotion and marketing have shifted from the traditional environment to the digital environment. In this context, the increase in Internet usage and the developing social media channels have started reaching much wider audiences. This situation…

Studio music teachers have always been constant in Australian society, rarely recognised beyond their immediate surrounds. Building a 'connection' of students required advertising, primarily by word-of-mouth or via local press announcements. Few teachers placed individual advertisements in local papers. This changed in 1911 with the establishment…

Over the last couple of decades, the neoliberal educational agenda has affected educational practices and schooling purposes worldwide. As a result, all of the features of education have been profoundly affected by such a shift. While there has been work done on what neoliberal mindset is and how and why it affects all levels of educational…

The author examines the therapeutic value of puzzles for adults during two major crises in the United States, the Great Depression of the 1930s and the COVID-19 pandemic of the early 2020s. Each period saw a huge surge in jigsaw puzzling throughout the country, she finds, and in both cases people turned to home-based leisure activities, either for…

Although multimodality has received vigorous attention and debate in English as a foreign language (EFL) research and classroom pedagogies, the practicality of using multimodal activities in curricula that are designed to teach language skills rather than multimodality is under researched. This paper contributes to the ongoing need for practical…

In the last decade education has experienced a shift from privatization to commercialization. This paper argues that the commercialization of education has evolved more recently as a result of artificially intelligent corporate players, enabling forms of insights sales called 'Dark Advertising'. It unpacks how Dark Advertising are profiting from…

Teacher strikes have gained national attention with the "#RedforEd" movement. Such strikes are polarizing events that could serve to elevate education as a political priority or cast education politics in a negative light. We investigate this empirically by collecting original panel data on U.S. teacher strikes, which we link to…

This chapter is a content analysis focused on the ways US flagship universities portray how they are prepared to support African-American service members in their pursuit of education and professional development upon their reentry into society. The authors present brief overviews of military demographics; historical experiences of African…

While societies struggle with the implications of text-based generative artificial intelligence (TGENAI), businesses are embracing the technology. Using framing, this original activity unit prepares business communication students for professional TGENAI use. Activities emphasize the need for an effective cognitive frame, as well as introduce…

With the advent of social media, Nicholas J. Eastman writes, corporations are not only brand conscious, but conscious brands. Its marketing assumes the form of an intimate and absurd conversation about its, your, and society's misery. He contends that consumerism is the most potent driver of feeling, thinking, and doing, and for an increasing…

This paper explores the potential of a collaborative research laboratory to enhance advertising education by catalyzing student learning, engagement, and faculty interaction. By offering a comprehensive blueprint through this lab, we illuminate how institutions can leverage the benefits of such labs through immersing students in practical consumer…

This paper looks at the contribution of applied cognitive psychology primarily to the research on advertising. The first issue is to attempt to define and specify the unique contribution of applied, as opposed to "pure," cognitive psychology to this research area. Next, the issue of the medium of message delivery is discussed. The…

Despite efforts towards diversity, equity, and inclusion in higher education, systemic oppression persists. This study reflects on how initiatives intended to foster inclusion interact with existing exclusionary mechanisms, impeding progress in equity projects. Specifically, we investigate the visual representation of diversity as an inclusion…

In what appears to be a strategy of gaining visual salience and saturation, many schools have embarked on marketing campaigns using banners to display various school achievements. Important for visual cultural studies and the dispersal of neoliberal values, the proliferation and urban phenomenon of school banner advertisements beckon scholarly…

Adolescence marks a transitional phase between childhood and adulthood, in which engagement to the maladaptive behaviors is more likely to occur. Alcohol and substance use among adolescents is of particular concern because it may lead to multiple forms of injuries, hospitalizations, and premature mortality. With the wider availability of the…