This qualitative study investigates how 90 teachers explored critical curriculum through their reading, analysis and creation of counter advertisements. Located in visual discourse analysis, we designed a study to investigate the question "To what extent can teachers engaged in a critical literacy curriculum talk back to messages of consumerism,…

Discusses advertising: what it is, how it gets to the consumer, what makes it effective, how much it costs, criticisms of advertising, and talents required in an advertising career. (SR)

Advocates analyzing ads to discover how they create meaning. Discusses theme and idea; relevance to the target audience; the effectiveness of the Partnership for a Drug-Free America ad; and theme, idea, and relevance as a package. (SR)

Presents an overview of 28 different types of projects that a marketing writer may develop. Looks at customer, press, alliance, and presentations materials. (SR)

Joe Karbo, author of "The Lazy Man's Way to Riches," has pioneered several of the techniques used in get-rich-quick schemes. A typical pitch contains: (1) claims of how easy it is to master the plan; (2) testimonials from ordinary folk, and sometimes quotations from newspapers and magazines; (3) criticisms of competing plans (some even…

States that although many advertisers have intentions of utilizing the Internet for advertising, which can provide specific audience targeting and buyer/seller interactivity, few have been successful. Explains advantages and disadvantages of using the Internet for advertising purposes. Cites special problems with Internet advertising and successes…

The 1879 Post Office Act created the four categories of mailable matter used today and, in part, signalled the emergence of the modern mass circulated magazine. Between 1863 and 1879, Congress liberalized the terms on which regular periodicals could use the mails and put newspapers and magazines on the same footing. Requiring payment of postage at…

Discusses the World Wide Web, its importance for marketing, its advantages, non-commercial promotions on the Web, how businesses use the Web, the Web market, resistance to Internet commercialization, getting on the Web, creating Web pages, rising above the noise, and some of the Web's problems and limitations. (SR)

Presents tips for selling ads in school newspapers. Discusses getting started in sales, the sales call, after the sale, and beyond the basics. (SR)

To integrate the arts and basic curriculum, teachers used advertising as a theme. Viewing it as a form of communication, they developed an integrated reading/language arts and music unit to strengthen both right and left brain modes of knowing. (LHW)

Describes search by graduate advisor at the University of Victoria in Canada to find data regarding types of jobs available to person with degree in counseling. Includes characteristics of counseling positions available in British Columbia, areas of focus most likely to be advertised, and frequency of job titles. Concludes that considerable…

Describes the situation for college students in advertising, presenting information on numbers of advertising students, advertising graduates, and advertising faculty. Discusses the future noting that, after a decade of growth, the numbers have leveled off. (SR)

The National Collegiate Athletic Association endorses rules requiring coaches to report all athletics-related income to their institutions, prohibiting institution name or logotype use for personal gain without permission, requiring institutions to control collection and distribution of manufacturer contract income, and prohibiting personal gain…

This 11-article issue on quality book publishing (publication of intellectual and thought-provoking works as opposed to "popular" or "fad" works) covers books, publishing, and libraries in the information age; role of authors; editing; role of agents; agent and literary market; book production; marketing; promotion; and…

Examines restrictive practices in law, medicine, and architecture, discussing government regulations, entry requirements, and restrictions on advertising. Also discusses how the fees charged for professional services are set and the business structure of the professions. (JN)