Job profiles in German adult education are manifold, and the requirements for engaging in professional activity are only minimally regulated by the state. It is primarily the providers in adult education who decide on access to the professional field and influence the historical development of job profiles. The article presents findings from a…

Within the evolving landscape of advertising, educators and employers continuously strive to recognize students and potential employees for every competitive advantage. Creativity, a pivotal determinant of campaign effectiveness, has been recognized as the foremost soft skill sought by employers according to LinkedIn. Grounded in trait theory,…

The marketing of heated tobacco products (HTPs), like IQOS, influences consumers' perceptions. This mixed-methods study analyzed (i) survey data (2021) of 2222 US and Israeli adults comparing perceptions of 7 IQOS attributes (design, technology, colors, customization, flavors, cost and maintenance) and 10 marketing messages (e.g. 'Go smoke-free…')…

This exploratory study investigates the convergence of marketing communications and AI-powered technology in higher education, adopting a perspective on student interactions with generative AI tools. Through a comprehensive content analysis of learners' responses, we employed a blend of manual scrutiny, Python-generated Word Cloud, and Latent…

The global marketisation of higher education has been evidenced by a wide range of discursive phenomena. This article examines how several sets of student service advertisements in a Hong Kong university employ multilingual writing to promote tailored services and experiences to different groups of student 'consumers'. It draws on approaches from…

While people approach creative actions in diverse ways, navigating them effectively requires self-regulatory effort. In this preregistered experiment, we examined whether simple self-regulation prompts, provided across the stages of the creative process, make the outcomes more creative. Participants (N = 332) engaged in one of three creativity…

The promotion of lighter skin tones--a form of colorism--has a long and worrisome history. However, little is known about the discourse of colorism outside of Western contexts, especially in languages other than English and in online settings. Therefore, in this study, we applied keyword, collocation, and concordance analysis, alongside inductive…

This study investigated students' critical reasoning about commercials, as an aspect of advertising literacy. Critical reasoning was examined under two different experimental conditions. That is, students were tasked with watching four different commercials with 1) brand information provided or not, and 2) asked to engage in critical reasoning or…

In present-day digital environments, people frequently encounter content from sources of questionable trustworthiness. Advertising is an untrustworthy source because its purpose is to persuade consumers rather than to provide impartial information. One factor known to enhance the perceived truth of advertising claims is repetition: Repeated…

Higher education institutions (HEIs) invest substantially in their social media presence for marketing, branding, student engagement, and recruitment purposes. To better understand HEIS' current social media strategies, this study developed a mixed-method approach to analyze Facebook content and posting practices of postsecondary institutions in…

This article explores linguistic creativity and innovation in multilingual advertising in Jordan through the use of signs displaying Arabinglish with multiple forms in the Jordanian linguistic landscape (LL). Drawing upon notions of nexus analysis [Scollon, R., & Scollon, S. W. (2004). "Nexus analysis: Discourse and the emerging…

Individuals with a high school education represent the largest subset of the U.S. workforce. However, little is known about the employer expectations of these individuals, particularly in the area of soft skills--also known as 21st-century skills. Online job advertisements offer useful data for examining these expectations, as they may supplement…

National best practice guidelines for early childhood intervention (ECI) were first published in Australia in 2016, but research into the implementation of these guidelines has been limited. The purpose of this study was to determine the extent to which the role descriptions of ECI positions advertised by Australian employers aligned with the best…

Tobacco surveillance in the United States is robust but cannot be quickly modified to capture newly identified tobacco products or behaviors. We present an example of a rapidly deployed nonprobability survey using social media recruitment that collected data on rapidly changing tobacco use behaviors. We recruited 15- to 17-year old current vapers…

Today, being actively present on social networks promotes visibility in the digital environment. Active Presence requires choosing the platforms that best suit the communication needs of the audiences, developing a frequent activity (Activity) and disseminating a certain type of publications (Presence). This study defines and evaluates the level…