The modern world's understanding of American university press has long been shaped by university-press books. American university-press books are good international advertisements for the universities whose logos grace their spines. The growth of transnational scholarship and the expansion of digital communications networks are converging in ways…

This article reports how some colleges in the National Collegiate Athletic Association (NCAA) men's basketball tournament have produced unlikely commercials. One of them is Drake University, which has a TV ad that consists entirely of a series of numbers, words, phrases, and stylized drawings in two shades of blue instead of the usual pictures of…

Last year, the University of Idaho dropped its motto "From Here You Can Go Anywhere" for a new marketing theme dubbed "No Fences," with the accompanying tag line "Open Space. Open Minds." The words were intended to evoke both the romantic landscape of Idaho and the boundless intellectual opportunities at the…

In a tough economy, a professor breaches the rules on sponsorship for one of his classes. Kyle G. Volk, one of the professors in the history department at the University of Montana at Missoula, cut a deal with El Diablo, a locally owned taqueria, to sponsor his course, "The Americans: Conquest to Capitalism." In exchange for $250, Mr. Volk…

It's all doom and gloom in commercial newspapers these days: buyouts, layoffs, and fleeing advertisers. However, most student newspapers seem to be doing just fine. Student publications are not entirely immune to the changes in readership and advertising spending that have severely cut into the profits of much of the newspaper industry. However,…

According to Weisbuch, many professors often view marketing and advertising as means to employ persuasion, not toward the good, but amorally, toward a commercial end that may be socially beneficial or harmful. Those in academe exist in a competitive environment, and while they are painfully aware of certain excesses and compromises that the…

Geneva College, a Christian institution in Pennsylvania, will be allowed to post job advertisements on a state-sponsored Web site even though the college requires employees to be Christians, according to the terms of a settlement reached in federal court. The college had sued the Pennsylvania Department of Labor and Industry and the U.S.…

This article discusses how an economists' group brought forth policy adjustments on advertising issues. Since 1986 the association has banned advertisements in its newsletter, Job Openings for Economists, that discriminate "on the basis of race, color, religion, gender, national origin, sexual preference, or physical handicap." Facing…

This paper discusses a new marketing strategy that could yield new revenue opportunities. Internet-based marketing is not for the faint of heart. Even colleges that embrace the strategies note that they are rife with complications. Nonprofit colleges increasingly rely on Internet advertising to recruit students, and the phenomenon has caught the…

Describes how some colleges are allowing advertisers access to their Web sites, while many others are wary. (EV)

The National Collegiate Athletic Association endorses rules requiring coaches to report all athletics-related income to their institutions, prohibiting institution name or logotype use for personal gain without permission, requiring institutions to control collection and distribution of manufacturer contract income, and prohibiting personal gain…

Reports that many college and university athletics departments are utilizing one of two companies, Fansonly or Total Sports, for their Web site development and maintenance. The companies propose to deliver advertising profits, merchandising revenues, and donations to the university but so far monetary gains have been slight, as the sites face…

Two student newspapers at the University of Wisconsin at Madison are in fierce competition for readers and advertisers. A proposal of the Badger Herald, an 18-year-old conservative weekly, that the two merge their financial operations was rejected by the liberal Daily Cardinal and the newspaper war was on. (MLW)

A $1.75-billion contract giving one television network the rights to broadcast National Collegiate Athletic Association Division I men's basketball for eight years is greeted with nonchalance. Concerns focus on interinstitutional and interleague competition, the future of sports advertising, and how the revenues will be spent. (MSE)

Examines "social norms" marketing, an effort by several colleges and universities to encourage healthy student behaviors by countering perceptions of unhealthy "cool" behaviors and stressing the positive behaviors of "most" students. Examples of posters and other marketing strategies are from Virginia Commonwealth University, Gustavus Adolphus…