Provides useful tips designed to increase advertising revenues for student newspapers. (RB)

Suggests ways the business office of a student newspaper can ease the conflicts between news and advertising space, including: raising advertising rates, selling ads only in uniform sizes, charging extra for premium space, selling special features, and selling space around a monthly calendar of special events. (TJ)

A teacher looks back on how he and his college class discovered a new approach to teaching advertising and layout. (RB)

Discusses sex discrimination in the campus press editorial and advertising policies. (RB)

Lists and annotates articles dealing with such topics as advertising, audience analysis, broadcasting, journalism education, magazines, media and policy methods, minorities, and pedagogy. (GT)

Describes the over-all business and production operation of the "Daily Illini" at the University of Illinois to show how this college publication has assumed the burdens and responsibilities of true independence. (GW)

Lists and annotates articles dealing with such topics as advertising, broadcasting, editorial policy and methods, journalism education, journalism opportunities, media management, press law, and public relations. (GW)

Lists and annotates articles dealing with such topics as advertising, audience analysis, broadcasting, broadcast law, criticism and defense of media, editorial policy and methods, media policy and methods, journalism education, press law, and school publications. (GW)

Describes the contents of 62 journalism periodicals and provides subscription information for each. (GW)

Lists and annotates articles dealing with such topics as advertising, audience analysis, broadcasting, criticism and defense of media, editorial policy and methods, journalism history, journalism education, magazines, media management, and press law. (GW)

Describes the "Stanford Daily v James Zurcher" case involving a police search of the Stanford University newspaper office, presents student press reactions to the case, and reports on other current issues that affect the student press. (GT)