Seeks to discover in advertising slogans, titles of all kinds, signs, and commercials, allusions to and reflections of French culture. Cultural allusions are treated according to source, technique used, and way of achieving double meaning. The structural aspect is studied according to the diverse forms of play on words. (AMH)

Analyzes the sound components of radio commercials, proposing some guidelines for the study of their functions. Particularly discusses the relationship between the linguistic and the paralinguistic elements of the message and the evocative function of sound effects and music. Finally, outlines a discourse typology based on their rhetorical…

A discussion of the use of French puns for teaching both language and culture looks at possible class activities and proposes that advertising is a good source of puns. Types of puns are examined. (MSE)

Hails the vitality of the French language in the Quebec region as it manifests itself through advertisements, from political slogans to storefront signs. Discusses the relationship between the language of the Quebecois and their culture, and offers an effective visual commentary through numerous illustrations. (MES)

Outlines a series of progressive exercises designed to train students in written persuasive discourse in French. The technique involves observation of advertising, study of premises, arguments, and conclusions, pragmatic text analysis, training in logical construction, and development of argumentative strategies. (MSE)

Four activities for the French language classroom are described. These include helping students discover comparative expressions by using advertisements; using horoscopes for teaching vocabulary; using a missing persons report as a source for intermediate to advanced level discussion, collective writing, and questions; and a video designed to…

Describes the use of commercial advertisements in an exercise in semantics in the French classroom. (Text is in French.) (AM)

Three brief articles present ideas for classroom language instruction, including a beginner's lesson in imperatives using advertisements, an exercise in vocabulary related to royalty, and a group of information-seeking games. A fourth article, one of an ongoing series, presents 39 definitions of terms related to language instruction. (MSE)

Reviews the history of advertising, through its images, from the end of the nineteenth century to the present. Analyzes advertising and propaganda styles, their symbols, the interaction between commercial and political messages, and the impact of audiovisual techniques on promotional images. (MES)

Analyzes the language and rhetoric of persuasive discourse as employed in advertising. Uses a selection of bank advertisements as a corpus, identifying and discussing four basic models of discourse. The discussion focuses on the rhetorical devices that characterize each type of text. (MES)

Three brief articles present ideas for instructional materials and techniques. One idea examines word use in advertising, especially homophones. A second suggests a game to identify and label parts of the Great Pyramid. The third provides a number of mathematical games and exercises in French. (MSE)

Presents the results of a contrastive study of French and English advertisements directed at family needs. The study, based on the work of British students attending an advanced French course, analyzes male and female roles, stereotypes, and changes, as they emerge from the language and images of advertising. (MES)

Cultivation of an understanding of puns and plays on words in French language instruction is advocated as a method of teaching phonology, exposing students to French culture, and heightening awareness of the students' native and second languages. Specific approaches are suggested. (MSE)

Although propaganda appears to be universal, its language may not be, reflecting instead the particular cultural context in which it emerges and is used. To understand the various styles of propaganda is to better understand their cultural functions. (MSE)

Reports on the use of magazine advertisements in an elementary French class to give insights into aspects of traditional and contemporary French civilization. Included are techniques for presentation, use of students' native language, what the ads reflect, outline of possible themes, and reproductions of several advertisements. (AMH)