Descriptor
| Advertising | 45 |
| Marketing | 12 |
| Publicize | 12 |
| Merchandise Information | 9 |
| Childrens Television | 8 |
| Consumer Economics | 8 |
| Television Commercials | 8 |
| Merchandising | 7 |
| Television Research | 7 |
| Television Viewing | 7 |
| Media Research | 6 |
| More ▼ | |
Source
| Journal of Advertising | 45 |
Author
| Reid, Leonard N. | 3 |
| Barry, Thomas E. | 2 |
| Larkin, Ernest F. | 2 |
| Assmus, Gert | 1 |
| Bernacchi, M. D. | 1 |
| Brown, Stephen W. | 1 |
| Burr, Pat L. | 1 |
| Burr, Richard M. | 1 |
| Craig, C. Samuel | 1 |
| Darling, John | 1 |
| Douglas, Susan P. | 1 |
| More ▼ | |
Publication Type
| Journal Articles | 5 |
| Information Analyses | 3 |
| Reports - Research | 2 |
| Opinion Papers | 1 |
Education Level
Audience
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Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewedUhl, Kenneth – Journal of Advertising, 1978
Examines the current status of direct advertising taxes in the United States, exploring the effects of those taxes on advertising services. (RL)
Descriptors: Advertising, Business Cycles, Economic Climate, Legislation
Peer reviewedJournal of Advertising, 1977
Describes the continuing and projected activities of a panel formed to study major problem areas related to government regulation of advertising functions in business. (KS)
Descriptors: Advertising, Ethics, Federal Government, Government Role
Peer reviewedWeinstein, Arnold K. – Journal of Advertising, 1977
Discusses the overseas activities of United States multinational advertising agencies in relation to important public policy issues. (MB)
Descriptors: Advertising, Agencies, Business, Foreign Countries
Peer reviewedFrazer, Charles F. – Journal of Advertising, 1979
Urges advertising educators to examine their own orientations toward research and scholarship in advertising, to encourage student research and scholarship in advertising, and to provide students with opportunities to develop a personal philosophy of advertising. (RL)
Descriptors: Advertising, Educational Needs, Ethical Instruction, Ethics
Peer reviewedDouglas, Susan P. – Journal of Advertising, 1977
No major differences were noted in samples of working and non-working wives from the United States and France. (KS)
Descriptors: Advertising, Audiences, Employed Women, Homemakers
Peer reviewedSethna, Beheruz – Journal of Advertising, 1978
Shows how an electrical circuit analogue can be used to plan the most appropriate advertising time pattern and to evaluate the effectiveness of an advertising campaign. (RL)
Descriptors: Advertising, Electric Circuits, Marketing, Program Effectiveness
Peer reviewedReynolds, Fred D.; And Others – Journal of Advertising, 1977
Surveys the media habits of 275 homemakers; implications for marketing strategies are outlined. (KS)
Descriptors: Advertising, Consumer Economics, Homemakers, Marketing
Peer reviewedLarkin, Ernest F.; Grotta, Gerald L. – Journal of Advertising, 1977
Presents data from a random sample of young adults (19-34 years of age) concerning their attitudes toward newspapers and media, their uses of the various media, and their interests in newspaper content. Findings showed that newspapers are not providing enough information relevant to their needs. (MB)
Descriptors: Advertising, Consumer Economics, Information Dissemination, Newspapers
Peer reviewedLaChance, Charles C.; And Others – Journal of Advertising, 1977
Examines the impact of the decorative or functionless female models in print advertising and indicates that models facilitate recognition of model/related information but do little to increase the recognition of brand names.
Descriptors: Advertising, Information Dissemination, Marketing, Memory
Peer reviewedPatti, Charles H. – Journal of Advertising, 1977
Presents a procedure useful in assessing the probability of an individual marketer profitably employing advertising to stimulate demand for products or services. (MB)
Descriptors: Advertising, Consumer Economics, Individual Power, Marketing
Peer reviewedTeel, Jesse E.; And Others – Journal of Advertising, 1977
Examines the weekly variation in schedule gross rating points exhibited by a representative sample of advertising schedules similar to most schedules used by practicing advertisers. (MB)
Descriptors: Advertising, Delivery Systems, Programing (Broadcast), Scheduling
Peer reviewedStanton, John L.; Lowenhar, Jeffrey A. – Journal of Advertising, 1977
Discusses how consumers interpret the complex stimuli presented by different television shows and by alternative products that might be advertised on such shows. (KS)
Descriptors: Advertising, Audiences, Media Research, Perception
Peer reviewedHunt, H. Keith – Journal of Advertising, 1977
Describes the steps involved in a Federal Trade Commission deceptive advertising matter for the practitioner and the advertising professor. (KS)
Descriptors: Advertising, Decision Making, Government Role, Legal Problems
Peer reviewedLarkin, Ernest F. – Journal of Advertising, 1977
Reveals varied criticisms and suggests that a better understanding of students' dissatisfaction with advertising is necessary. (KS)
Descriptors: Advertising, College Students, Higher Education, Publicize
Peer reviewedLaric, Michael V.; Tucker, Lewis R. – Journal of Advertising, 1977
This study attempts to determine how the role of advertising in the economic system is presented in economics texts. (MB)
Descriptors: Advertising, Consumer Economics, Content Analysis, Economics
