Descriptor
Source
| Journalism Educator | 73 |
Author
| Adler, Keith | 4 |
| Lancaster, Kent M. | 3 |
| Marra, James L. | 3 |
| Donnelly, William J. | 2 |
| Miller, Debra A. | 2 |
| Rose, Patricia B. | 2 |
| Sweeney, John | 2 |
| Taylor, Ron | 2 |
| Agee, Warren K. | 1 |
| Applegate, Edd | 1 |
| Bogue, Stanley D. | 1 |
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Publication Type
| Journal Articles | 62 |
| Guides - Classroom - Teacher | 29 |
| Reports - Research | 24 |
| Opinion Papers | 8 |
| Reports - Descriptive | 6 |
| Information Analyses | 3 |
| Reports - Evaluative | 3 |
| Guides - Non-Classroom | 2 |
Education Level
Audience
| Practitioners | 16 |
| Teachers | 5 |
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Laws, Policies, & Programs
| Americans with Disabilities… | 1 |
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What Works Clearinghouse Rating
Peer reviewedMarra, James L. – Journalism Educator, 1988
Discusses the pedagogical benefits of advertising competitions, and describes five national competitions available to students, including Nissan Student Advertising Contest, Philip Morris Marketing Communications Competition for Students, Direct Marketing Collegiate Echo Competition, and American Advertising Federation National Student Advertising…
Descriptors: Advertising, Higher Education, Journalism, Journalism Education
Peer reviewedOlins, Robert A. – Journalism Educator, 1974
Descusses the gap between advertising curricula and actual agency work and suggests several ways both sides could cooperate to improve the training of future practitioners. (TO)
Descriptors: Advertising, College Curriculum, College Instruction, Journalism
Peer reviewedRotzoll, Kim B. – Journalism Educator, 1974
Advocates a reexamination of the basic premises that shape advertising curricula and structure its teaching. (TO)
Descriptors: Advertising, College Curriculum, College Instruction, Journalism
Peer reviewedHuffman, John L. – Journalism Educator, 1976
Descriptors: Advertising, College Programs, Curriculum Design, Higher Education
Peer reviewedStewart, Daniel K. – Journalism Educator, 1986
Notes two major facts about the administrative organization of advertising education that combine to discourage qualified faculty and scholarship. Argues for the need for a separate administrative unit for advertising education. (HTH)
Descriptors: Advertising, College Administration, Educational Needs, Educational Quality
Peer reviewedWright, John S.; Steilen, Charles F. – Journalism Educator, 1976
Descriptors: Advertising, Business Administration, Educational Background, Higher Education
Peer reviewedMoriarty, Sandra Ernst – Journalism Educator, 1983
Presents a model for the teaching of a creativity component in an advertising course. (HOD)
Descriptors: Advertising, Creative Thinking, Creativity, Higher Education
Peer reviewedMarquez, F. T. – Journalism Educator, 1980
Relates results of a survey of 118 advertising agency presidents: most think college training is useful in an ad agency, job opportunities in advertising are good, internship programs would be helpful to students, and courses in advertising principles and management are especially helpful. (TJ)
Descriptors: Advertising, Higher Education, Job Training, Journalism Education
Peer reviewedDonnelly, William J. – Journalism Educator, 1992
Investigates whether there is any correlation between successful advertising agency careers and undergraduate education. Finds that the educational tracks pursued by executives of the top 50 advertising agencies are so varied and remarkably evenly distributed that educational background appears to have little, if any, to do with success in…
Descriptors: Advertising, Education Work Relationship, Educational Research, Higher Education
Peer reviewedHooper, Leonard J. – Journalism Educator, 1975
Describes a journalism methods course in advertising in which college students observed and analyzed videotaped commercials produced by sixth graders. (RB)
Descriptors: Advertising, Class Activities, Higher Education, Journalism
Peer reviewedMcAdams, Kathy; Sweeney, John – Journalism Educator, 1987
Claims that newswriting practice contributes to the development of advertising writing skills and that it is particularly relevant given the increasing enrollment in advertising programs. Describes five factors common to both news and advertising writing: audience, distillation, freshness, substance, and easy access. Provides examples of each…
Descriptors: Advertising, Higher Education, Journalism Education, News Writing
Peer reviewedMorris, Jim R. – Journalism Educator, 1973
Descriptors: Advertising, Class Activities, Employment Opportunities, Journalism
Peer reviewedAdler, Keith – Journalism Educator, 1981
The major advantage of television in an advertising course is the continuity with which the commercials are integrated into the lecture material. (HOD)
Descriptors: Advertising, Education, Educational Television, Higher Education
Peer reviewedSolomon, William S. – Journalism Educator, 1993
Discusses a journalism history teacher's attempts to provide students with context in discussions of the current state of journalism. Notes that students have trouble visualizing a print news medium that is not profit oriented and advertising based. (RS)
Descriptors: Advertising, Higher Education, Journalism Education, Journalism History
Peer reviewedMartin, Dennis G.; Lloyd, Carla – Journalism Educator, 1992
Evaluates the impact of dedicated media planning software in the undergraduate media planning course. Finds that a clear majority of teachers using software were enthusiastic about teaching media planning. Notes that teachers report more time spent teaching media theory and less time spent on doing redundant calculations or on teaching mechanics…
Descriptors: Advertising, Computer Software, Educational Research, Higher Education
