This paper examines several correspondence schools that developed courses in advertising for young men and women who were interested in learning about the subject but who were not necessarily interested in attending a college or university. In addition, the paper discusses the founding of the National Home Study Council, which developed standards…

We investigate how competing forces interdiscursively manifest in Japan-based higher education through a critical discourse analysis (cf., Fairclough, 1993, 1995) of 86 job advertisements. The academic profession is characterized as exhibiting high mobility, perhaps as academics are more loyal to their specialty fields than the institutions where…

This study underpinned the authentic materials using images for reading comprehension. It sought to determine the proficiency level of the respondents in reading comprehension skills along with vocabulary, making inferences, sequencing events, and drawing conclusions and proficiency level of the respondents in the comprehension of advertisements,…

English language teaching (ELT) and the training of English language teachers have long been important issues in Turkey. However, the related discussions and studies about ELT and English language teachers have mostly concentrated on the systems and issues in the public education sector. Aiming to fill this gap about the involvement of the private…

A review of the current scholarly literature and research on the progress made to diversify the health professions revealed some progress in recruiting African American students; however, veterinary medicine and veterinary medical education programs have never had the level of diversity of other healthcare professions. This article provides…

Many higher education institutions are under pressure to increase revenue and reduce cost are driving momentum for doing more with less in higher education. If these pressures were not strong enough, the emergence of new services offered by a range of third-party providers has made it even more difficult to assess, implement, and evaluate the…

The main purpose of this study was to examine the ethical beliefs of Turkish senior counseling students who are eligible to be counselors, and to compare these beliefs with those of Turkish freshmen counseling students based on Turkish counseling ethical codes. Gibson and Pope's (1993) ethical beliefs and practice survey was used to collect data…

Aims: Since many Saudi ESL students studying abroad have limited vocabulary and grammar knowledge and poor reading comprehension skills, this article proposes the integration of linguistic landscapes (LLs) in teaching English to Saudi students studying abroad to supplement the English language courses and textbooks they study. Definition of LLs:…

Advertising is a prominent discourse type which is inevitably linked to a range of disciplines. This study examines the language of a non-product advertisement, not isolating it from its interaction with other texts that surrounds it. It is based on Norman Fairclough's Critical Discourse Analysis (CDA) framework in which there are three levels of…

The study investigates the effects of media and advertisements on food purchasing and consumption in physical education and sports school students. 160 woman (mean age=21,52±1,9) and 248 man (mean age=22,14±2,2) totally 408 students of Turkey, Antalya Akdeniz University School of Physical education and sport, participate to the study. Research is…

This paper aims to investigate the potential of printed computer advertisements (between 1970 and 1990) in the development of communicative and written competence in English language along with teaching computer technologies. The research was conducted with 179 printed computer advertisements and the data was taken by the help of Abbyy Finereader…

This paper shows the results of a study that described how people in Medellín, Colombia are using English as a communicative resource. Relying on an ethnographic approach, the research team discovered that English appears as an element that helps enrich the complexity of the messages that one finds in urban spaces in the city. These findings…

Research on the topic of cell phones has proliferated over the past decade. Based on a review of the literature, it appears that the majority of the extant research on the topic resides in the technology, education, and social sciences fields. Recent reviews indicate that the scope of the research on cell/mobile phones is eclectic in nature…

This study aims at reflecting upon the Brazilian higher education situation in a context of deep change regarding the contemporary way of life. This study stems from evidence generated from field research. The expansion of the higher education system in Brazil, for historical, political and economic reasons, has taken place mainly by means of…

The purpose of this study was to investigate the science topics that children felt interested and not interested in textbooks for compiling science texts to improve their learning. Four hundred and eighty-eight fifth and sixth graders were invited to finish ISTQ (interested science topics questionnaire) which was composed of three subscales: (1)…