Industry certification and apprenticeship programs are vital in closing the labor shortage gap while improving graduation rates nationwide. New Mexico has trailed behind the rest of the nation in rebalancing the emphasis on skilled trades, particularly in rural schools. This phenomenological study interviewed ten Career and Technical Education…

"In today's engaging, digitally empowered school setting, stakeholders question whether schools know best about educating their students" (Rose, 2012). Sheninger and Rubin (2017) stated, "We have to do a better job of communicating what we do" (p. 17). Social media has given rise to new tools to help connect with families to…

While considering Makoni and Pennycook's (2006) critique of the colonial nature of the notion of singular languages in this dissertation, a documentation and investigation of English and Spanish use on billboards in Carolina, Guaynabo, and San Juan, three cities in Puerto Rico, is presented. The billboards in these towns make use of Spanish, the…

Driven by a shifting landscape and increased competition for students, institutions of higher education (IHE) are working to differentiate themselves to consumers in order to attract new students. These differentiation efforts have increasingly focused on the adult, non-traditional student demographic. As IHEs strive to include claims of quality…

The research surrounding elite adult athletes has shown that these athletes consistently experience mental health difficulties. The prevalence rates of mental health disorders among the adult elite athlete population are at much higher rates than the average adult population. This includes substance abuse, depression, anxiety, and eating…

News headlines across the country continue to include policy updates, new strategies, and other information relating to the continuing teacher shortage in the United States. School-based agricultural education is not immune to the teacher shortage. Agriculture teacher shortages have been documented for more than a century. Extensive research has…

This dissertation examines how first-generation high school Students of Color from California's San Joaquin Valley navigate digital marketing and advertising during their college search and application processes, offering a timely contribution to the study of college admissions in a post-affirmative action landscape. Higher education institutions…

How does the presence of information, or lack thereof, affect consumer behaviors and firm outcomes in the context of digital economy? My dissertation examines this broad question in three different empirical contexts. In the first chapter, I study how providing brand information influences the performance of job ads on an online job search…

The purpose of this research is to quantify differences in key performance indicators between paid and organic (not paid) website traffic over a one year period of time at a regional comprehensive university in Kentucky, which is located in the southeastern United States. Two distinct sources of website traffic can be measured: paid traffic and…

This quantitative study explored the intricate landscape of marketing strategies influencing adult learners' satisfaction with their decisions to enroll in community colleges. Using survey research design, this study illuminated significant insights into the multifaceted world of higher education marketing, particularly in the context of community…

In this study, I investigated marriage and family therapy (MFT) accredited graduate programs' utilization of social media as a platform to educate the public about the MFT profession's unique systemic relational orientation. This study also explored MFT graduate programs' representation on social media and highlighted the issues of public…

This quantitative research study sought to determine the impact social media advertising had on 15 community college courses. The enrollment data was collected from these 15 courses after they had been advertised using social media, and it was compared to the enrollment data for these same courses when they were offered in 2020. The social media…

The purpose of this qualitative study was to explore the extent to which a marketing plan informed the system leader's means of communication with different constituents. Using a protocol, the research was conducted via telephone or face-to-face interviews with public school principals in two specific districts in a large, urban school system. The…

This study applies the knowledge, skills, and abilities (KSA) framework for eScience professionals to data service positions in academic libraries. Understanding the KSAs needed to provide data services is of crucial concern. The current study looks at KSAs of data professionals working in the United States academic libraries. An exploratory…

The purpose of this study was to examine marketing factors that influence the decisions of working professionals to enroll as nontraditional students in the University of their Choice. Research has shown that factors such as affordability, access, and availability matter to nontraditional students. Marketing campaigns have often focused on these…