Provides simple guidelines for designing advertisements for school newspapers; includes illustrative advertisements from a Chicago high school newspaper. (GT)

Suggests ways to sell school yearbooks early in the school year so that bids can be considered with money in hand and so that staff members can concentrate on producing a good book. Describes methods used at a small Iowa high school for selling yearbooks and for selling yearbook advertising space. (TJ)

Discusses the principles of advertising that will help student newspapers generate advertising revenues in an effort to become financially independent. (HTH)

Offers advice to the school newspaper sales person so an account will not only be sold but will be properly serviced. (HOD)

Presents a way of using coupons to help sell products for yearbook advertisers and to increase both advertising in yearbooks by businesses and the sale of yearbooks to students. (MB)

Provides seven ideas for creative advertising in school yearbooks. (HOD)

Suggests ways of training a yearbook sales force to sell advertising. (Third of a four-part article). (GT)

First in a series of eight articles on financing high school and college student newspapers. (RB)

Discusses ten major guidelines for conducting an effectively organized yearbook advertising campaign, based on methods used successfully at a Pittsburgh high school. (Last of a four-part article.) (GT)

Discusses the importance of good management in controlling accounts receivable if the school newspaper is to see greater profits. (HOD)

Describes a high school vocational publishing course in which students are involved in production, advertising, and selling of the school yearbook, school newspaper, and other student publications. (GW)

Offers suggestions to high school newspaper staffs for designing effective advertisements for local businesses and then selling them to the businesses. Notes that carefully planned advertisements can increase the appeal and value of a publication. (GW)

Introduces students to the "invasions of privacy," the problems involved, and the protections needed for publishing news and for printing advertising photos. (MB)

Describes ways in which a high school newspaper reorganized its approach to designing advertising layouts and selling advertising space. The new approach includes the use of "unitized" page samples to show to advertisers and the preparation of advertising packets for use by staff members in selling ads. (GW)

Deals with three types of ethical problems encountered by journalists, including high school journalists: conflict of interest, deciding limitations on subject matter, and handling advertising. (GT)