Presents 13 active-learning activities designed for use in consumer behavior courses. The exercises involve students in brief activities, such as analysis of persuasion techniques in advertising, and follow-up discussion. Reports that students found the exercises enjoyable and worthwhile. (CFR)

Describes a demonstration that helps students realize that advertisements can communicate messages about gender roles. Suggests using the demonstration in a variety of courses to introduce the topic of gender roles and stereotyping in a nonthreatening manner and to facilitate discussion on follow-up topics. Recommends exploration of students'…